By Karina Masolova While last year’s Toy Fair was dominated by Frozen and Minions, this year their effects were felt more literally, with attendees braving sub-zero degree weather. Although the power brands are nowhere near gone, there was a greater diversity of new properties as well as nostalgia-fueled reboots, re-launches and spinoffs. Technology-enhanced play and STEAM (if … [Read more...] about Toy Fair 2016
TLL
Deal Sheet — 2/10/2015
Quick Navigate Properties Available or Recently Assigned, U.S. Licenses Recently Granted, U.S. Intl. Properties Available or Recently Assigned Intl. Licenses Recently Granted Archived Deal Sheets Licenses Recently Granted, U.S. *Extension or renewal. Property Granted To Products Manufactured Granted By Batman v Superman: Dawn of Justice Mattel Dolls … [Read more...] about Deal Sheet — 2/10/2015
YouTube Creators Move to Series, Movies
By Marcy Magiera YouTube this week will roll out the first original programming for its three month-old subscription streaming service, Red, in a move that will generate more traditional long-form series and feature film exposure for some of its top properties. YouTube's strategy with Red is to fund the passion projects of some of its biggest homegrown stars as a way to … [Read more...] about YouTube Creators Move to Series, Movies
Store Check: Macy’s Herald Square
By Karina Masolova Following snowdrifts and slush, shoppers returned to stores—and the licensed goods within. Macy's flagship 34th Street location featured some select brands in full force. While retail space is shrinking for lesser-known brands, the retailer put out all the stops for the heavy hitters. Felix the Cat plush dominated one display, with Where's Waldo and Peanuts … [Read more...] about Store Check: Macy’s Herald Square
Who’s News
LIMA appointed Rutika Malaviya as its official representative for India. Cherokee Global Brands hired Randi Spieker as EVP Business Development. DHX Brands named Kaisa Nieminen Senior Brand Manager for North America. Dave Tovey joined the company in the newly created role of Business Development Manager EMEA. And Danielle Tanton was appointed to the new role of Live Events … [Read more...] about Who’s News
Deal Sheet — 2/3/2015
Quick Navigate Properties Available or Recently Assigned, U.S. Licenses Recently Granted, U.S. Intl. Properties Available or Recently Assigned Intl. Licenses Recently Granted Archived Deal Sheets Licenses Recently Granted, U.S. *Extension or renewal. PropertyGranted ToProducts ManufacturedGranted By Angry Birds Pez Candy*Candy dispensers, digital content … [Read more...] about Deal Sheet — 2/3/2015
Big Fashion Licensors Taking Back Control of their Brands
By Glenn S. Demby, Esq. The licensing model is one fashion trend that's unlikely to ever go out of style. But a growing number of fashion licensors—especially the bigger houses—are bucking the trend and taking back direct control of their brands. The most recent example is Puig, the Barcelona-based beauty company and owner of Jean Paul Gaultier fragrances, which earlier this … [Read more...] about Big Fashion Licensors Taking Back Control of their Brands
WBCP Reveals Superlist of Licensees
By Karina Masolova Warner Bros. Consumer Products unveiled a host of licensees worldwide for its biggest property of the year, Batman v Superman: Dawn of Justice, which hits theaters March 25th. See the full list, with contact info for all dealmakers via the Licensing Source Book, below. Front and center with all-new franchise DC Super Hero Girls, WBCP will showcase a … [Read more...] about WBCP Reveals Superlist of Licensees
Firearms Manufacturers Move Outdoors
By Karina Masolova Even as gun sales are rebounding for the first time in years, firearms manufacturers are developing hunting and other outdoor brands to avoid pressure from tightening regulations and extreme sales cycles. Smith & Wesson became the second publicly owned firearms manufacturer to seek out brands in the outdoor recreation industry. The trend is driven by an … [Read more...] about Firearms Manufacturers Move Outdoors
As Pet Pampering Grows, Licensing Goes to the Dogs
By Marcy Magiera For evidence of Americans' preoccupation with their pets, look no further than Super Bowl Sunday, when Animal Planet's Puppy Bowl XII (in VR, no less) and Hallmark Channel's Kitten Bowl III will fill the hours leading up to the main gridiron event. Or the fact that a Petco survey during the fourth quarter showed that 82% of respondents intended to … [Read more...] about As Pet Pampering Grows, Licensing Goes to the Dogs