Quick Navigate Properties Available or Recently Assigned, U.S. Licenses Recently Granted, U.S. Intl. Properties Available or Recently Assigned Intl. Licenses Recently Granted Archived Deal Sheets Licenses Recently Granted, U.S. *Extension or renewal. PropertyGranted ToProducts ManufacturedGranted By Beekman 1802 TargetBaking mixes, granola, salad dressings, … [Read more...] about Deal Sheet — 12/2/2015
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U.K. Teams Spearhead Euro Soccer’s Licensing Surge into U.S.
“It’s only a matter of time before soccer becomes as big in the U.S. as it is abroad.” It’s an admonishment I’ve heard all my life. But I haven’t given it much credence—until recently. I doubt soccer will ever overtake football, baseball or hoops in popularity. But I do think the gap may be starting to close. Exhibit A is the incredible growth in soccer-branded merchandise … [Read more...] about U.K. Teams Spearhead Euro Soccer’s Licensing Surge into U.S.
Who’s News
Art licensing agency MHS Licensing has hired Cathy Anderson as an Account Executive. Iconix Brand Group has promoted Carolann Dunn to the newly created role of VP Sales for Peanuts Worldwide and Iconix Brand Group’s entertainment division Estée Lauder expands John Demsey's responsibilities to become Executive Group President. Jane Hertzmark Hudis is also promoted to Group … [Read more...] about Who’s News
42 Entertainment Character Properties Reach $100 Million in Sales of Licensed Merchandise; “Frozen” Debuts at No. 6
Marcy Magiera, additional reporting by Glenn Demby and Karina Masolova The “Frozen effect” is clearly evident on The Licensing Letter’s annual list of entertainment/character properties with more than $100 million in sales in the U.S. and Canada for 2014 (see the full list here). The property debuted on the $100 million-plus in the Top 10, amid robust growth for other platinum … [Read more...] about 42 Entertainment Character Properties Reach $100 Million in Sales of Licensed Merchandise; “Frozen” Debuts at No. 6
Deal Sheet — 11/25/2015
Quick Navigate — Licenses Recently Granted, U.S. Intl. Properties Available or Recently Assigned Intl. Licenses Recently Granted Archived Deal Sheets Licenses Recently Granted, U.S. *Extension or renewal. PropertyGranted ToProducts ManufacturedGranted By Avanti Bare Tree MediaDigital content, emoji, mobile stickers Lisa Marks Associates (LMA) Avanti … [Read more...] about Deal Sheet — 11/25/2015
Trap to Avoid: Using Licensee’s Brand to Define “Licensed Articles” in Your Exclusive
By Glenn S. Demby, Esq. THE SITUATION Film studio Nonexistent Cinema licenses the characters from its highly anticipated sci-fi movie XYZ Force to manufacturer Fictitious Toys for an exclusive line of action figures to be sold under Fictitious's registered trademark, Pseudo Heroes®. THE AGREEMENT The licensing agreement grants Fictitious exclusive rights to use the XYZ … [Read more...] about Trap to Avoid: Using Licensee’s Brand to Define “Licensed Articles” in Your Exclusive
Angry Birds, Ice Age Among Entertainment/Character Properties Added to Macy’s Parade
By Marcy Magiera The balloon lineup for Macy's Thanksgiving Day Parade reads like a who's who of $100 million-plus entertainment/character licensing properties. Among the returning character properties that will fly high above Manhattan come Thursday are Hello Kitty (an estimated $1 billion in U.S./Canada retail sales of licensed merchandise in 2014), Pikachu from the Pokemon … [Read more...] about Angry Birds, Ice Age Among Entertainment/Character Properties Added to Macy’s Parade
New Frontiers in VR
By Karina Masolova As traditional linear entertainment falls by the wayside, new technologies emerge that make it possible for us to interact with brands. Thus, for example, Internet TV is making on-demand the norm for TV viewing. Virtual reality (VR) and augmented reality are also among the technologies changing the rules of engagement. Know Your Headsets Google Cardboard … [Read more...] about New Frontiers in VR
The Retail Force Awakens: How Much Money Will Star Wars Make?
By Glenn S. Demby, Esq. Most movie-based entertainment properties have a limited shelf life lasting roughly as long as the film's run. Occasionally, exemplary properties like Cars, Monsters Inc. or Toy Story will drive sales for a few years after the film closes. But Star Wars is in a universe of its own. There hasn't been a new Star Wars film since 2005. Yet the franchise … [Read more...] about The Retail Force Awakens: How Much Money Will Star Wars Make?
Deal Sheet — 11/18/2015
Quick Navigate — Licenses Recently Granted, U.S. Intl. Properties Available or Recently Assigned Intl. Licenses Recently Granted Archived Deal Sheets Licenses Recently Granted, U.S. *Extension or renewal. PropertyGranted ToProducts ManufacturedGranted By Bee Posh SG CompaniesSleepwear (girls’) Redasign Studio Buck Wear River's Edge ProductsMugs MHS … [Read more...] about Deal Sheet — 11/18/2015