By Glenn Demby You Gotta Have Hart: Hannah Hart is the latest YouTube star to cash in on her digital celebrity by inking a multi-year deal with women's multichannel network Kin Community for brand integrations, media opportunities and new programming production. Play Puck!: MLB Advanced Media will pay the NHL $600 million over 6 years for the right to broadcast and stream … [Read more...] about Digital Deals
TLL
By the Numbers: Slowdown in Back-to-School Spending
By Glenn Demby The general slowdown in retail is expected to affect back-to-school spending on both licensed and unlicensed goods, according to a new NRF survey: $24.9 billion: Expected amount of total back-to school spending $630.36: Average amount family with kids in grades K-12 is expected to spend for apparel, electronics and other school needs (down from $669.28 in … [Read more...] about By the Numbers: Slowdown in Back-to-School Spending
Hello Kitty Hits the Road
Hello Kitty, one of the properties widely believed to have been squeezed by Frozen’s wild popularity in 2014, is taking to the road to defend her turf. The Sanrio property, an almost $4 billion globally licensed brand in 2013, is at the center of Hello Kitty’s Supercute Friendship Festival, the property’s first-ever North America touring show. The live entertainment show will … [Read more...] about Hello Kitty Hits the Road
New Whitney Port Line is a QVC Exclusive
By Marcy Magiera Designer and TV personality Whitney Port has a new apparel line with QVC. Simply called Whitney Port, the seven-piece QVC line includes dresses, sweaters, pants and skirts, each priced below $60. While still channeling Port's "feminine California style with a little New York City edge," the collection is less funky, according to the designer, than Port's higher … [Read more...] about New Whitney Port Line is a QVC Exclusive
The Sweet Smell of Friday: Katy Perry, Nicki Minaj Launch New Perfumes
By Marcy Magiera Singer Katy Perry is in the news for more than her on-and-off relationship with John Mayer, alleged feud with Taylor Swift and attempt to buy a Los Angeles convent. The singer just launched the new fragrance Mad Potion exclusively with a pop-up shop on Twitter's new shopping platform (@katyperrypopup). The $30 vanilla-musk scent is Perry's fourth with licensee … [Read more...] about The Sweet Smell of Friday: Katy Perry, Nicki Minaj Launch New Perfumes
Genius Builds Team for Llama Llama
By Marcy Magiera Genius Brands International is building its team for the 2016 multimedia launch of beloved children's book property Llama Llama. The company just brought on NCircle Entertainment as its exclusive U.S. home video distributor for the new Llama Llama animated series that is scheduled to debut next year. NCircle will distribute the program on DVD and digital … [Read more...] about Genius Builds Team for Llama Llama
Burger King Grows With A.1. Brand
By Marcy Magiera Restaurant Brands International reported this week that its Burger King restaurants posted a comp store sales increase of 6.7% and system-wide sales increase of 11.6% in the most recent quarter, due in large part to the popularity of its licensed A.1. Hearty Mozzarella Bacon Cheeseburger. BK has two burgers featuring Kraft Foods' savory A.1. Thick & Hearty … [Read more...] about Burger King Grows With A.1. Brand
Licensed Sales of Music Goods Hit Low Note in 2014
After five consecutive years of growth, retail sales of licensed goods based on music properties in the U.S. and Canada declined 2.5% to $2.5 billion in 2014, according to The Licensing Letter's Annual Licensing Business Survey. The dip in sales of music licensed goods may be both an effect and a reflection of the larger trends shaping the different aspects of the music … [Read more...] about Licensed Sales of Music Goods Hit Low Note in 2014
ITI Sample
[gdoc key="https://docs.google.com/spreadsheets/d/1GLREN29LtAvVQIlkHjeyG1G-7gdBXuVT_VQHatlLpgM/edit?usp=sharing" datatables_dom="lfrtip" datatables_page_length="25"] … [Read more...] about ITI Sample
TLL Survey: Corporate Licensing Up 2% in 2014; Food/Beverage, Restaurant & Automotive Brands Lead the Way
At $26.8 billion, corporate trademarks and brands accounted for 27% of all retail licensed sales in the U.S. and Canada in 2014, the most of any segment (followed by fashion at 20% and sports at 14%), according to The Licensing Letter's Annual Licensing Business Survey. But while it may be big, the corporate segment was also devoid of drama growing at a respectable but … [Read more...] about TLL Survey: Corporate Licensing Up 2% in 2014; Food/Beverage, Restaurant & Automotive Brands Lead the Way