The Licensing Letter

TLL

Licensed Digital Celebrities

By Karina Masolova The licensing industry is looking towards digital celebrities as the new frontier. For the first time, a YouTube celebrity is set to lead the keynote address at Brand Licensing Europe 2015 (BLE) on October 13, 2015. Fitness guru Cassey Ho will take the stage alongside YouTube's Global Head Top Creators, Benjamin Grubbs. You might recall that Grubbs had also … [Read more...] about Licensed Digital Celebrities

Lucky Brand Joins Bands

With its recent deal to develop a national apparel and accessories program around classic rock bands KISS, Journey, Def Leppard and others, apparel company Lucky Brand is plugging into a harmonious spot in the more generally discordant market for music licensed products. Lucky's deal with licensing agency Epic Rights will put music brands KISS, Journey, Def Leppard, Billy … [Read more...] about Lucky Brand Joins Bands

Deal Sheet — 10/7/2015

Quick Navigate Properties Available or Recently Assigned, U.S. Licenses Recently Granted, U.S. Intl. Properties Available or Recently Assigned Intl. Licenses Recently Granted Archived Deal Sheets   Licenses Recently Granted, U.S. *Extension or renewal. PropertyGranted ToProducts ManufacturedGranted By Bratz Komar SleepwearRobes, sleepwear MGA … [Read more...] about Deal Sheet — 10/7/2015

Licensing By The Numbers

Scandal Costs VW $10 Billion in Brand Value Earlier this year, the VW brand was calculated to be worth $31 billion, the third most valuable auto brand in the world. But the recent emissions scandal has tarnished the "people's car" company's longstanding reputation for reliability and trust. By the time the dust settles, VW is expected to lose an estimated $10 billion in brand … [Read more...] about Licensing By The Numbers

Are Licensed Toys in Fast-Foods Kids’ Meals an Endangered Species?

This week, Wendy's announced that it will no longer offer licensed toys as part of its kids' meals. In so doing, Wendy's became the third fast-food chain since 2011 to discard the proven business model of using licensed toys in kids' meals to generate buzz and restaurant traffic. What's going on? Licensing Toys for Kids' Meals In 1973, the now defunct Burger Chef became the … [Read more...] about Are Licensed Toys in Fast-Foods Kids’ Meals an Endangered Species?

Full Licensee Roster to Back N.A. Launch of Japanese Anime Hit

BY MARCY MAGIERA Yo-Kai Watch, the hottest kids’ property in Japan over the past 18 months, will land in North America on Oct. 5, when cable’s Disney XD will begin showing the animated half-hour five days a week. The TV premiere marks the beginning of a licensing campaign that will see a legion of mischievous Yo-kai spirits unleashed across video games, comic books, toys, … [Read more...] about Full Licensee Roster to Back N.A. Launch of Japanese Anime Hit

Deal Sheet — 9/30/2015

Quick Navigate Properties Available or Recently Assigned, U.S. Licenses Recently Granted, U.S. Intl. Properties Available or Recently Assigned Intl. Licenses Recently Granted Archived Deal Sheets Licenses Recently Granted, U.S. *Extension or renewal. Property Granted To Products Manufactured Granted By American Horror Story Hot Topic Apparel 20th … [Read more...] about Deal Sheet — 9/30/2015

Hermès & Apple Team Up for Next Gen of Apple Watch

By Glenn S. Demby, Esq. The Apple Watch is getting a makeover for its one-year anniversary in the form of new fashion accessories the most spectacular of which will be designed by Hermès. The Apple Watch Hermès, which goes on sale in October, will have the same body and dimensions as before. But the ugly duckling face will be replaced by a fashion swan, namely three signature … [Read more...] about Hermès & Apple Team Up for Next Gen of Apple Watch