By Allison Watkinson TLL Reporter Jenny Martinez has partnered with Xcel Brands to launch a food and kitchenware brand called Jenny Martinez Live. Rooted in Mexican culture, the brand will offer a selection of high-quality food products and thoughtfully-designed kitchenware. In addition to the licensed products, the Jenny Martinez Live brand will provide resources … [Read more...] about Jenny Martinez Partners with Xcel Brands for Culinary Collection
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RHS and Crane Grow Garden Building Partnership
By Allison Watkinson TLL Reporter The RHS has partnered with Crane Garden Buildings to develop a collection of licensed outdoor structures that will start with an RHS Cube studio. Inspired by the RHS Hilltop horticultural science centre, the licensed RHS Cube will offer customers a fully-insulated space that can be personalized to suit their needs and … [Read more...] about RHS and Crane Grow Garden Building Partnership
IP Lawyers Raise Concerns Over Epidemic of ‘Dupe’ Perfumes
By Gary Symons TLL Editor in Chief Reports out of the UK say high-end perfume brands are fighting a pitched battle against cheap 'dupe' scents. Social media influencers have apparently convinced millions of consumers that 'a rose by any other name would smell as sweet,' and encouraging them to buy cheap counterfeit perfumes. The social media craze is now thought to … [Read more...] about IP Lawyers Raise Concerns Over Epidemic of ‘Dupe’ Perfumes
Elton John and Slatkin + Co. Bring Spring-Themed Candles to QVC
By Allison Watkinson TLL Reporter Elton John has launched a second licensed home fragrance collection for his ongoing partnership with Slatkin + Co and QVC. "My love for candles has always been rooted in their ability to transform a space and evoke emotion," said Elton John. "Working with Slatkin + Co, and my good friend Harry Slatkin, has been a true joy, and I'm thrilled … [Read more...] about Elton John and Slatkin + Co. Bring Spring-Themed Candles to QVC
Hasbro Unveils First-Ever Transformers x NFL Action Figure Lineup
TLL Staff Hasbro has announced a groundbreaking collaboration with the National Football League to launch a unique series of Transformers x NFL action figures. This marks the first time the iconic robot franchise has partnered with professional football for an officially licensed collectible line. The inaugural wave includes four team-inspired characters: Dallas Cowboys’ … [Read more...] about Hasbro Unveils First-Ever Transformers x NFL Action Figure Lineup
Global Merchandising Services Expands Ozzy Osbourne Licensing Program
By Allison Watkinson TLL Reporter Global Merchandising Services has signed a roster of new licensing partners for Ozzy Osbourne ahead of the rockstar's farewell concert. The expanded licensing program will support the lead-up to the upcoming all-day music show, Back to the Beginning, which will take place on July 5 in Birmingham, UK. Osbourne's farewell concert will … [Read more...] about Global Merchandising Services Expands Ozzy Osbourne Licensing Program
Lucasfilm Games and EA Announce New Star Wars Video Games
By Allison Watkinson TLL Reporter Lucasfilm Games has partnered with Electronic Arts, Bit Reactor and Respawn Entertainment to develop a licensed video game called Star Wars Zero Company. Announced at Star Wars Celebration Japan, the upcoming game will feature single-player turn-based gameplay within Lucasfilms' science-fiction franchise. “Our vision for Star Wars … [Read more...] about Lucasfilm Games and EA Announce New Star Wars Video Games
Collars & Co. Releases Some ‘Fast Fashion’ with Arrow McLaren IndyCar Team
By Gary Symons TLL Editor in Chief Collars & Co. has announced a partnership with the Arrow McLaren IndyCar Team to launch a new performance dress shirt designed for fans of speed and style alike. The result of the stylish crossover between motorsports and menswear is the “Apex Performance Dress Shirt,” a fusion of fashion and function inspired by the fast-paced world of … [Read more...] about Collars & Co. Releases Some ‘Fast Fashion’ with Arrow McLaren IndyCar Team
Brand Liaison Named Bench’s Representative Across LatAm and the US
By Allison Watkinson TLL Reporter The Bench streetwear brand has selected Brand Liaison to lead its licensing expansion across Latin America and the US. As Bench's official representative, The Brand Liaison will seek new licensing partners for the brand that will bring additional products, collaborations and experiences to these key markets. The agency will focus on seeking … [Read more...] about Brand Liaison Named Bench’s Representative Across LatAm and the US
Little Caesars and PepsiCo Announce Exclusive Mountain Dew Flavor
By Allison Watkinson TLL Reporter PepsiCo and Little Caesars have partnered to bring an exclusive Mountain Dew Mango Rush beverage to the pizza chain's restaurant locations. Designed to pair with Little Caesars pizza, the new licensed beverage pairs a strong mango taste with the Mountain Dew brand's distinct citrus flavor. Available for a limited time, Mountain Dew Mango … [Read more...] about Little Caesars and PepsiCo Announce Exclusive Mountain Dew Flavor