The Licensing Letter

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Cronus Global to Display New, Unique Brands at Licensing Expo

By Allison Watkinson TLL Reporter Cronus Global will be showcasing a range of brands at booth E196 for this year's Licensing Expo in Las Vegas. The agency will introduce its newest licensing partnerships with Zuzubaland, Justina McCaffrey Lifestyle, and Bestway USA, alongside existing clients Unis Technology, EVERI Games and ZURU 5 Surprise Mini Brands. Zuzubaland is … [Read more...] about Cronus Global to Display New, Unique Brands at Licensing Expo

Australia Hosting Its First Children’s Content Summit Trade Show

By Allison Watkinson TLL Reporter Tickets are now on sale for the inaugural edition of the Australian Children’s Content Summit trade show. The three-day trade event will bring together both local and international delegates from the children’s and family entertainment industry for networking, business negotiations, and more. “The Australian Children's Content Summit … [Read more...] about Australia Hosting Its First Children’s Content Summit Trade Show

Mattel Secures Multi-Year Partnership With DanDee For Thomas & Friends Toys

By Allison Watkinson TLL Reporter Dan Dee International has signed a multi-year licensing agreement with Mattel for the Thomas & Friends children's brand. Dan Dee International is a design and manufacturing company that specializes in plush toys, seasonal gifts, decor and baby products. The company supplies its products to numerous retail companies for mass-market, … [Read more...] about Mattel Secures Multi-Year Partnership With DanDee For Thomas & Friends Toys

MoMA and Medicom Partner on Salvador Dali BE@RBRICK Figure Set

By Allison Watkinson TLL Reporter The MoMA Design Store and MEDICOM TOY have partnered on a licensed BE@RBRICK figure set featuring Salvador Dalí's artwork, The Persistence of Memory. MEDICOM TOY is a Japanese company that specializes in manufacturing toys and collectibles. The company's BE@RBRICK collectible figure brand was initially launched in 2001 to celebrate the … [Read more...] about MoMA and Medicom Partner on Salvador Dali BE@RBRICK Figure Set

Bulldog Secures New Licenses for Care Bears in the UK

By Allison Watkinson TLL Reporter Cloudco Entertainment and Bulldog Licensing have secured new licensees for the Care Bears: Unlock the Magic animated content in the UK. The new Care Bears: Unlock the Magic content includes six animated specials for release on Narrative Entertainment’s free-to-air kids TV channel, Tiny Pop. The first Care Bears special, Grumpy's … [Read more...] about Bulldog Secures New Licenses for Care Bears in the UK

Licensing Expo: Everything You Need to Know Before You Go

By Gary Symons and Allison Watkinson The Licensing Expo is the world's largest trade show and conference for the licensing industry, so it comes with a wide selection of great opportunities and equally great challenges. On the bright side, new ideas, deals and educational opportunities for this complex and fascinating industry. On the more challenging side, aching … [Read more...] about Licensing Expo: Everything You Need to Know Before You Go

PBS Kids Unveils Plans For New Children’s Content and Games

By Allison Watkinson  TLL Reporter PBS Kids has released new information on its 2023 summer programming slate for new episodes, films and licensed games. PBS Kids summer content will include new movies for Alma's Way, Molly of Denali, and Ready Jet Go!, and additional episodes for Work It Out Wombats! and Rosie's Rules. PBS Kids will also release three games inspired by … [Read more...] about PBS Kids Unveils Plans For New Children’s Content and Games

Blues Clues is Back With New Episodes and Feature Film

By Allison Watkinson TLL Reporter Nickelodeon is debuting new content for the popular Blue's Clue's children's entertainment franchise. The content includes a brand-new episode called The Case of the Missing Thinking Chair for the Blue’s Clues & You! TV series and the TV debut of the Paramount+ original movie Blue’s Big City Adventure. The Case of the Missing … [Read more...] about Blues Clues is Back With New Episodes and Feature Film

Bicycle Playing Cards Acing It With Brentwood As New Licensing Agency

by Gary Symons TLL Editor in Chief If you've played cards, odds are you've held a pack from Bicycle Playing Cards in your hand. Now, the 130-year-old Bicycle Playing Card brand has engaged Brentwood Licensing LLC to expand its reach through licensing. Brentwood Licensing LLC just announced its licensing representation partnership with Bicycle Playing Cards, a brand … [Read more...] about Bicycle Playing Cards Acing It With Brentwood As New Licensing Agency

Metaverse: Cirque du Soleil Creates Virtual Big Top Circus on Roblox

By Gary Symons TLL Editor in Chief The world's most popular circus will now entertain fans in the metaverse, with a new Big Top experience on Roblox. Cirque du Soleil Entertainment Group and Gamefam, a leading metaverse game developer, joined forces to create Cirque du Soleil’s first-ever immersive experience on Roblox, a global immersive platform where millions of … [Read more...] about Metaverse: Cirque du Soleil Creates Virtual Big Top Circus on Roblox