TLL Staff Mattel Inc. has announced the appointment of Mara Verzé as the new Head of UK Consumer Products. Verzé brings a wealth of experience from her previous role at Authentic Brands Group, where she managed renowned brands such as Nautica, Nine West, and Forever 21 across the EMEA and India regions. Ruth Henriquez, Senior Director Licensing, Publishing, and … [Read more...] about Who’s News: Mattel Appoints Mara Verzé as Head of UK Consumer Products
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Issa Rae and Cast Jewelry Launch Collaborative Accessories Collection
By Allison Watkinson TLL Reporter Cast Jewelry has partnered with acclaimed actor, author and entrepreneur Issa Rae to create a collaborative jewelry line called the Braeve Collection. The Braeve collection includes 22 versatile jewelry pieces designed by Issa Rae and the Cast team. This includes a selection of rings, earrings, bracelets, necklaces and pendants that are crafted … [Read more...] about Issa Rae and Cast Jewelry Launch Collaborative Accessories Collection
IMG and Le Mans Extend Global Licensing Agreement
By Allison Watkinson TLL Reporter Automobile Club de l'Ouest has renewed its licensing representation partnership with IMG for the 24 Hours of Le Mans endurance racing competition. Running through 2029, the renewed multi-year agreement continues IMG's role as the exclusive global licensing representative for the Le Mans motorsports racing brand. Since the agency first took on … [Read more...] about IMG and Le Mans Extend Global Licensing Agreement
Oasis Rocks Licensing With Global Merchandising Services
By Gary Symons TLL Editor in Chief When Oasis kicks off its 2025 World Tour, its 'backup band' for licensing will be Global Merchandising Services. The award-winning merchandising company specializes in the music, celebrity and lifestyle categories. As the new global licensing agent for Oasis, Global will be charged with developing consumer product programs for retail, … [Read more...] about Oasis Rocks Licensing With Global Merchandising Services
Who’s News: Dr. Seuss Promotes Ellie Terveen to VP of Operations
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises has promoted Ellie Terveen to serve as the company's new VP of operations. In her new role at Dr. Seuss Enterprises, Terveen will be responsible for leading the company's licensing, publishing, retail and digital business operations around the world."Stepping into this new role as vice president of operations is both an … [Read more...] about Who’s News: Dr. Seuss Promotes Ellie Terveen to VP of Operations
Minecraft Continues Global Expansion Ahead of BLE 2024
By Allison Watkinson TLL Reporter Minecraft has announced an extensive slate of licensing partners, retail collaborations and entertainment offerings ahead of the BLE 2024 Expo. The expansion of Minecraft's consumer products business has focused on reaching new categories, growing its retail relationships in the United States and extending the brand's international business … [Read more...] about Minecraft Continues Global Expansion Ahead of BLE 2024
Chupa Chups’ Chillin’ Out With 6IXTY8IGHT Loungewear
By Gary Symons TLL Editor in Chief The confectionery brand Chupa Chups has just released an exclusive collection in collaboration with 6IXTY8IGHT, a leading women's fashion brand in Asia. The youthful and feminine collection combines Chupa Chups’ playful spirit with 6IXTY8IGHT’s stylish designs, in a range of apparel from lingerie to casual wear. "Featuring 10 … [Read more...] about Chupa Chups’ Chillin’ Out With 6IXTY8IGHT Loungewear
Kona Ice Serves Up Some Cool Licensing with Brandgenuity
America's Top Shaved Ice Franchise Moving Into Food, Toy and Lifestyle Categories TLL Staff The shaved ice brand Kona Ice is moving into licensing, partnering with top agency Brandgenuity. The new partners say that despite summer coming to an end, the mobile food franchise's licensing activities are just starting to heat up. Kona Ice is the largest mobile food … [Read more...] about Kona Ice Serves Up Some Cool Licensing with Brandgenuity
Beanstalk to Manage Licensing For Yvonne Ellen London
By Allison Watkinson TLL Reporter Yvonne Ellen London has appointed the Beanstalk brand management agency to extend its international licensing program into new product categories. Created by artist and designer Yvonne Fisher, Yvonne Ellen London is a British lifestyle brand that offers a portfolio of hand-drawn illustrations and prints with a vintage-inspired artistic … [Read more...] about Beanstalk to Manage Licensing For Yvonne Ellen London
How Tycoon Became the Leader in Latin American Licensing
By Gary Symons TLL Editor in Chief This month in the Global Guide to Licensing Agencies we’re featuring Tycoon, the largest agency in Latin America, with offices throughout the region. Tycoon was founded by brothers Elias and Alberto Fasja-Cohen in 1990, at a time when the licensing industry was virtually unknown in their home country of Mexico. The two brothers are true … [Read more...] about How Tycoon Became the Leader in Latin American Licensing