By Allison Watkinson TLL Reporter Leaf Trading Cards has partnered with Professional Bull Riders as the exclusive worldwide licensee for PBR trading cards. Leaf Trading Cards is a collectibles company that specializes in producing trading cards inspired by licensed sports teams and organizations including American football, baseball, basketball, ice hockey, soccer, wrestling, … [Read more...] about Professional Bull Riders Names Leaf Trading Cards As Official Partner
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Cryptoys Launches Licensed Star Wars Volume III NFT Collection
By Allison Watkinson TLL Reporter The Cryptoys NFT company and Lucasfilm, Ltd. have announced a licensed collection of digital toys called Star Wars Volume III. Designed to coincide with this year's Star Wars Day celebration, the new Cryptoys NFT collection will include licensed characters, accessories and a wide range of stylized digital collectibles inspired by the global … [Read more...] about Cryptoys Launches Licensed Star Wars Volume III NFT Collection
Groupe Editor Releases Gift Collection for House of Turnowsky
By Allison Watkinson TLL Reporter Art Ask Agency has announced the launch of a licensed gift collection by Groupe Editor for the House of Turnowsky brand. The agency brokered the partnership on behalf of its client, House of Turnowsky. Initially established in 1940, House of Turnowsky is a luxury greeting card company that designs and distributes high-quality cards, … [Read more...] about Groupe Editor Releases Gift Collection for House of Turnowsky
Cronus Global to Rep emoji company in US and Canada
By Gary Symons TLL Editor in Chief The folks at Cronus Global have a smile on their faces today, as the agency has been appointed by the emoji company for the US and Canada. “We’re excited to partner with Cronus Global, a leading licensing agency known for its innovative strategies in brand development,” said Marco Huesges, CEO and founder of the emoji company GmbH. … [Read more...] about Cronus Global to Rep emoji company in US and Canada
It’s Rolex vs. Hallmark in Battle of the Crown Logos
By Gary Symons TLL Editor in Chief It's a trademark battle of royal proportions, as watchmaker Rolex has opposed Hallmark's bid to register its crown logo for use with jewelry. In the image above, the Rolex logo is at the left, and the Hallmark logo is to the right. The issue came up after Hallmark submitted a request to the US Patent and Trademark Office (USPTO) to … [Read more...] about It’s Rolex vs. Hallmark in Battle of the Crown Logos
Aniplex Expands Its Demon Slayer Franchise
By TLL StaffAniplex of America is launching an expansion of the Demon Slayer: Kimetsu no Yaiba licensing program with partnerships acoss products, promotions, gaming and more. Based on a manga series by Koyoharu Gotoge, the Demon Slayer: Kimetsu no Yaiba anime series follows a boy named Tanjiro Kamado who has joined the Demon Slayer Corps after his parents are killed and his … [Read more...] about Aniplex Expands Its Demon Slayer Franchise
Viral YouTube Hit Super Simple Songs at Licensing Expo
By Gary Symons TLL Editor in Chief Pretty much anyone in licensing can tell you that YouTube has spawned some of the most successful brands in the world. Whether it’s MrBeast, the kids’ show Cocomelon, Baby Shark or Ryan’s World, YouTube streamers aren’t just attracting eyeballs—they’re attracting lucrative and mutually beneficial licensing … [Read more...] about Viral YouTube Hit Super Simple Songs at Licensing Expo
New Series Based on Angry Birds to Air on Amazon MGM Studios
By Allison Watkinson TLL Reporter Rovio Entertainment is launching an original animated series called Angry Birds Mystery Island in partnership with Amazon Kids+ and Prime Video. Featuring new licensed characters from Rovio Entertainment's Angry Birds gaming franchise, the upcoming animated series will follow three hatchlings and a piglet called Buddy, Mia, Rosie and Hamylton … [Read more...] about New Series Based on Angry Birds to Air on Amazon MGM Studios
Fast Growing Zoonicorn Brand Seeks Licensing Partners at Expo
By Gary Symons TLL Editor in Chief The global preschool brand Zoonicorn is coming to Licensing Expo with a bevy of fresh new licensing deals and expanded streaming territories. Zoonicorn is a fun and educational animated preschool series, with short, kid-friendly episodes of seven minutes each. The series, co-produced by Toonz Entertainment and … [Read more...] about Fast Growing Zoonicorn Brand Seeks Licensing Partners at Expo
Crayola Seeks Creative Partners for Educational Program
By Allison Watkinson TLL Reporter If you've got some great ideas for education, Crayola wants to speak with you at Licensing Expo Crayola announced it is actively seeking partners around the world to expand its innovative global education initiative, Crayola Creativity Week. The brand is looking to collaborate and extend the outreach for the Jan. 27 through Feb. 2, 2025 … [Read more...] about Crayola Seeks Creative Partners for Educational Program