The Licensing Letter

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JPatton Displaying Cutting Edge Brand Protection at Expo

TLL Feature In the world of licensing, nothing is more important than protecting your brand. But according to Franco Diaz of the brand protection technology manufacturer JPatton, many brand owners don’t invest in brand protection, only to pay for it later in terms of reputational damage, declining stock price, lawsuits/litigation, and lost sales. Diaz is head of … [Read more...] about JPatton Displaying Cutting Edge Brand Protection at Expo

Beekeeper Gets His Own Topps Trading Card After Saving MLB Game

By Gary Symons TLL Editor in Chief It's been an un-bee-lievable week for Matt Hilton, who just got his own trading card deal with Topps after saving the day at an MLB game in Arizona's Chase Field. The intrepid beekeeper was called in after a swarm of bees settled in behind home plate, delaying the game between the Arizona Diamondbacks and the LA Dodgers. Hilton arrived … [Read more...] about Beekeeper Gets His Own Topps Trading Card After Saving MLB Game

Tommy Bahama Partners With Isle For High-End Paddleboards

By Gary Symons TLL Editor in Chief Talk about enhancing your "island lifestyle!" The island lifestyle brand Tommy Bahama will be releasing a new line of innovative SUP-kayak boards and accessories in July. The new boards are built by Isle Surf & SUP, and combine an advanced Stand Up Paddleboard (SUP) that transforms into a one or two person, sit-on-top kayak. The … [Read more...] about Tommy Bahama Partners With Isle For High-End Paddleboards

Moomin Celebrates 80 Years With New Licensing Partners

By Allison Watkinson TLL Reporter The Point.1888 has secured four new licensees for the 80th anniversary of the Moomin characters brand. The partners will join a large portfolio of licensees that covers a wide range of categories. The Point.1888 says it's thrilled to have recently added Blade & Rose (Infant Apparel), Licensed to Charm (Jewellery), Practical … [Read more...] about Moomin Celebrates 80 Years With New Licensing Partners

TGI Fridays Signs Critical Deal With Long-Time Partner Kraft Heinz

By Allison Watkinson TLL Reporter Long-term partners Kraft Heinz and TGI Fridays have updated their existing consumer products agreement with an exclusive, perpetual extension for TGI Fridays frozen appetizers. The new, indefinite term licensing agreement replaces the limited duration arrangement that Kraft Heinz and TGI Fridays previously signed in 2015. The license … [Read more...] about TGI Fridays Signs Critical Deal With Long-Time Partner Kraft Heinz

Must Read: Food & Beverage Giant Jel Sert Launches Outbound Licensing Campaign

TLL Featured Story The Jel Sert Company, renowned for its iconic and top-selling brands, including Wyler's Light, Fla-Vor-Ice, Otter Pops, and Pure Kick, is strategically shifting its focus by expanding its business model into an outbound licensing program. Consumers have been seeking new and innovative products from these iconic brands and Jel Sert is now seeking to partner … [Read more...] about Must Read: Food & Beverage Giant Jel Sert Launches Outbound Licensing Campaign

Who’s News: Hidden Pigeon Company Appoints New SVP of Creative Development

By Allison Watkinson TLL Reporter Hidden Pigeon Company (HPC) has named Kristofer Updike as its new senior vice president of creative development and production. HPC is a multi-platform entertainment company that was co-founded by children’s book author Mo Willems, Stampede Ventures and RedBird Capital Partners in 2023. The company was formed to extend Willems’ extensive … [Read more...] about Who’s News: Hidden Pigeon Company Appoints New SVP of Creative Development

Artists Return to Platform As Universal Signs TikTok Truce

By Gary Symons TLL Editor in Chief Universal Music Group has just signed a new, multi-dimensional licensing agreement that will see its artists return to the TikTok platform. UMG says the new deal will deliver "significant industry-leading benefits for UMG’s global family of artists, songwriters and labels and will return their music to TikTok’s billion-plus global … [Read more...] about Artists Return to Platform As Universal Signs TikTok Truce

Brentwood Licensing to Rep French Toast School-wear

By Allison Watkinson TLL Reporter Brentwood Licensing has entered a representation partnership with the French Toast school uniform brand to extend its offerings into additional product categories.  Founded in 1985, French Toast is an apparel brand that specializes in providing children, parents and educational institutions with high-quality and affordable school-wear products. … [Read more...] about Brentwood Licensing to Rep French Toast School-wear