By TLL Staff National Day Calendar has reached a representation agreement with The Brand Liaison for future partnership negotiations. "Transforming a simple hobby into a vehicle of widespread joy and connection, National Day Calendar now ignites daily celebrations reaching millions globally," said National Day Calendar founder, Marlo Anderson. "Through our strategic … [Read more...] about National Day Calendar Appoints The Brand Liaison as Licensing Rep
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Crunchyroll Launches Second Annual Ani-May Celebration Event
By Allison Watkinson TLL Reporter Crunchyroll is launching its second annual Ani-May event with licensing activations across retail, digital and streaming platforms. These activations will include exclusive anime merchandise drops and promotions at retailers across the United States, Canada, Brazil and EMEA. Throughout the month of May, fans can expect a wide range of … [Read more...] about Crunchyroll Launches Second Annual Ani-May Celebration Event
BrandTrends Unveils Major Improvement to Its Global IP Tracker
By Gary Symons TLL Editor in Chief BrandTrends Group has just announced major improvements to Global IP Tracker, its market research technology for licensing. BrandTrends Group is one of the most fascinating companies in the licensing technology marketplace. The company is a pioneer in marketing research that specializes in measuring the performance of brands and … [Read more...] about BrandTrends Unveils Major Improvement to Its Global IP Tracker
Merchantwise Named Activision Blizzard’s International Licensing Representative
By Allison Watkinson TLL Reporter The Merchantwise Group is expanding its partnership with Activision Blizzard to support their licensing program in several additional regions across the globe. Activision Blizzard is a video game holding company that owns the rights for global franchises such as Call of Duty, Overwatch, Diablo, Crash Bandicoot, StarCraft and more. Merchantwise … [Read more...] about Merchantwise Named Activision Blizzard’s International Licensing Representative
Who’s News: Former Head of MGM Consumer Products Launches Licensing Consultancy
By Gary Symons TLL Editor in Chief There's a new player in the brand and licensing game, headed by Robert Marick, former head of MGM Consumer Products. Marick has announced the formation of M²G, aka Marick Management Group, which will "focus on delivering outside-the-box product expansion strategies for global brands looking to scale their IP in unique and creative … [Read more...] about Who’s News: Former Head of MGM Consumer Products Launches Licensing Consultancy
Virtual Dining Concepts Expands IHOP Partnership
By Gary Symons TLL Editor in Chief IHOP is about a lot more than just pancakes these days, as the chain has expanded its collaboration with Virtual Dining Concepts. Virtual Dining Concepts (VDC) is the creator of virtual restaurant brands that expand the revenue of independent kitchens. The concept is sometimes know colloquially as 'ghost kitchens', but essentially … [Read more...] about Virtual Dining Concepts Expands IHOP Partnership
Marvel Studios and Gunnar Release Groot-Themed Gaming Glasses
By Gary Symons TLL Editor in Chief Marvel Studios and pioneering eyewear company Gunnar Optiks have just introduced officially-licensed Guardians of the Galaxy Groot Edition blue light blocking glasses. Gunnar says the Marvel Comic’s Groot Glasses are "perfect for unleashing your inner superhero and combating intergalactic threats, like the harmful effects of visible … [Read more...] about Marvel Studios and Gunnar Release Groot-Themed Gaming Glasses
Penguin Random House Announces Publishing Program for Wednesday Series
By Allison Watkinson TLL Reporter Penguin Random House and Amazon MGM Studios are launching an extensive publishing program based on the Wednesday TV series. Penguin Random House LLC is a global publishing company that provides products across numerous publishing formats including board books, novels, activity books, non-fiction, picture books and more. … [Read more...] about Penguin Random House Announces Publishing Program for Wednesday Series
Player 2 and Millimages Bring Molang Lifestyle Brand to Digital Gaming
By Allison Watkinson TLL Reporter The Player 2 agency has signed a new partnership with Millimages to bring the Molang brand to video games and digital entertainment. Molang, also known as the ambassador of kindness, is an international character IP and lifestyle brand that was acquired by Millimages in 2015. Initially created in 2010 by Korean illustrator Hye Ji … [Read more...] about Player 2 and Millimages Bring Molang Lifestyle Brand to Digital Gaming
All Art Licensing Leading Zoonicorn Stampede at Licensing Expo
By Gary Symons TLL Editor in Chief The global preschool brand Zoonicorn is coming to Licensing Expo with a bevy of fresh new licensing deals and expanded streaming territories. Zoonicorn is an educational and fun preschool animated series, with short, kid-friendly episodes of seven minutes each. The series, co- produced by Toonz Entertainment and Zoonicorn, LLC, and … [Read more...] about All Art Licensing Leading Zoonicorn Stampede at Licensing Expo