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Distribution Channels

Discounters, Specialty Channels Drive Licensed Entertainment/Character Sales in 2019

Brick-and-mortar channels fielded 81.2% of all licensed entertainment- and character-based sales in 2019, according to TLL’s Annual Licensing Business Survey. Physical retail’s share of U.S. and Canadian sales has decreased…


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Retail Sales of Licensed Merchandise, by Distribution Channel, U.S. & Canada

Retail

Licensed Ecommerce Sales Jump 3.5%, Outpacing B&M Channel Growth in 2019

Licensed retail sales in the U.S. and Canada were up 3.2% in 2019, with ecommerce sales outpacing the industry average at 3.5% growth and sales through brick and mortar channels up 3.0% per TLL’s Annual Licensing Business Survey


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Ecommerce

Fashion, Corporate Trademarks Drive Licensed Sales through Ecommerce Channels in 2018

In 2018, licensed retail sales through online/ecommerce channels reached $13.7 billion in the U.S. and Canada, up 4.7% from the previous year. In comparison, sales through brick and mortar channels were up just 0.8% compared to the previous year…


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Share of Retail Sales of Licensed Merchandise through Online/Ecommerce versus Brick & Mortar, U.S. & Canada

Retail Sales of Licensed Merchandise through Drug, Variety, and Convenience, by Property Type, U.S. & Canada

Retail Sales of Licensed Merchandise through Department Stores/Mid-tier, by Property Type, U.S. & Canada

Retail Sales of Licensed Merchandise through Mail Order/TV Shopping, by Property Type, U.S. & Canada

Retail Sales of Licensed Merchandise through Specialty Stores, by Property Type, U.S. & Canada

Retail Sales of Licensed Merchandise through Online/Ecommerce, by Property Type, U.S. & Canada


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