By Gary Symons TLL Editor in Chief The world’s leading streamer Netflix has signed a key deal with retail giant Walmart to market merchandise based on popular shows on its service. Experts in the licensing… . . . read more
Amazon Unveils Top Toy List For Xmas 2021
September 17, 2021
By Gary Symons TLL Editor in Chief Amazon made a list, checked it twice, and issued its top toy list for the holidays, which you can buy online whether you’re naughty or nice. Amazon says… . . . read more
Brand Central Announces E-Commerce Division
August 30, 2021
The global licensing consultancy Brand Central announced this week the launch of its new e-commerce division through a partnership with LA-based e-commerce platform provider, The Missing Piece. The move comes as brands and retailers have shifted… . . . read more
Special Report: Licensing In The Metaverse
August 4, 2021
By Gary Symons TLL Editor in Chief This month in The Licensing Letter newsletter we’re covering what may be the biggest story in licensing over the past decade and for the decade to come: the… . . . read more
Eddie Bauer Being Acquired By Authentic Brands
May 10, 2021
Retail and consumer products giant Authentic Brands and its partially owned subsidiary SPARC Group have reached an agreement to buy the outdoor clothing chain Eddie Bauer in a deal expected to close June 1. Deal… . . . read more
What Consumers Will be Looking for in a Post-COVID World
April 27, 2021
By Alicia Rosa Brand Central Insights Consumers are starting to see the light at the end of the COVID-19 tunnel. This new vaccinated world will be a testing ground to see if the pandemic-driven trends… . . . read more
Fanatics Partners With NFL and Amazon In Major Strategic Shift
March 31, 2021
By Gary Symons TLL Editor in Chief Amazon is the dominant force in the Western world when it comes to ecommerce, with the one exception of pro-sports branded sports gear and memorabilia, and that’s because… . . . read more
Forbidden Planet Releasing New Merch Based on Classic Paramount Films
March 26, 2021
Forbidden Planet, a pop culture product developer, has partnered with ViacomCBS to release new merchandise featuring several of Paramount Pictures classic films, including Forrest Gump, Top Gun, and the hilarious cult classic Galaxy Quest. In… . . . read more
Toys R Us Is Back in Business … Again
March 15, 2021
Big news for those in the toy and toy licensing industry, as brand management company WHP Global announced Monday it has acquired the controlling interest in Tru Kids, the parent company of Toys R Us, Babies… . . . read more
Twin Studies Predict Strong Recovery For Licensing and Retail
February 22, 2021
By Gary Symons TLL Editor in Chief Two key reports released over the past two weeks illustrate the devastating impact of COVID-19 on the licensing and retail industries … but they also paint an encouraging… . . . read more