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Twin Studies Predict Strong Recovery For Licensing and Retail

By Gary Symons TLL Editor in Chief Two key reports released over the past two weeks illustrate the devastating impact of COVID-19 on the licensing and retail industries … but they also paint an encouraging picture for the economic recovery of both sectors as vaccination programs roll out in America and around the world.  License Global released its report—COVID-19: What Happens Next—on the impact of COVID-19 on the licensing industry, with survey respondents showing the industry as a whole suffered declining revenues and layoffs. The good news, says the License Global report, “Industry professionals on average expect business to stabilize and return to broadly pre-COVID-19 levels by December 2021. Most notably, 45 percent of respondents anticipate a rise in annual revenue, while 28 percent anticipate an increase in headcount and… . . . read more

Distribution Channels

Discounters, Specialty Channels Drive Licensed Entertainment/Character Sales in 2019

Brick-and-mortar channels fielded 81.2% of all licensed entertainment- and character-based sales in 2019, according to TLL’s Annual Licensing Business Survey. Physical retail’s share of U.S. and Canadian sales has decreased…


. . . read more

Ecommerce

Fashion, Corporate Trademarks Drive Licensed Sales through Ecommerce Channels in 2018

In 2018, licensed retail sales through online/ecommerce channels reached $13.7 billion in the U.S. and Canada, up 4.7% from the previous year. In comparison, sales through brick and mortar channels were up just 0.8% compared to the previous year…


. . . read more

Share of Retail Sales of Licensed Merchandise through Online/Ecommerce versus Brick & Mortar, U.S. & Canada

Retail Sales of Licensed Merchandise through Online/Ecommerce, by Property Type, U.S. & Canada


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