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Fanatics Partners With NFL and Amazon In Major Strategic Shift

By Gary Symons TLL Editor in Chief Amazon is the dominant force in the Western world when it comes to ecommerce, with the one exception of pro-sports branded sports gear and memorabilia, and that’s because… . . . read more

Forbidden Planet Releasing New Merch Based on Classic Paramount Films

Forbidden Planet, a pop culture product developer, has partnered with ViacomCBS to release new merchandise featuring several of Paramount Pictures classic films, including Forrest Gump, Top Gun, and the hilarious cult classic Galaxy Quest. In… . . . read more

Beijing Lashes Out at Western Fashion Brands

WAR OF WORDS OVER HUMAN RIGHTS SPILLS OVER INTO LICENSING, AS CHINA HITS BACK AGAINST H&M, ADIDAS, NIKE, AND MORE Stung by accusations of human rights abuses in the Xinjiang region, Beijing is lashing out… . . . read more

Toys R Us Is Back in Business … Again

Big news for those in the toy and toy licensing industry, as brand management company WHP Global announced Monday it has acquired the controlling interest in Tru Kids, the parent company of Toys R Us, Babies… . . . read more

LEGO Caps Breakout Year With 13% Growth

By Gary Symons TLL Editor in Chief The LEGO Group has been on a tear throughout fiscal 2020, launching new and innovative products, signing key licensing deals, and continuing its run as one of the… . . . read more

Minecraft Gets Physical With Scavenger Hunt

The massively popular online world of Minecraft has now crossed into the real, physical world in an innovative cross-promotion with the Australian department store chain Big W. Minecraft, which allows players to build out their… . . . read more

Twin Studies Predict Strong Recovery For Licensing and Retail

By Gary Symons TLL Editor in Chief Two key reports released over the past two weeks illustrate the devastating impact of COVID-19 on the licensing and retail industries … but they also paint an encouraging… . . . read more

Troubled JC Penney Searching For New CEO

JCPenney has survived the ups and downs of the economy for 118 years … but whether it will survive much longer is open to question. The company now hopes new blood in the CEO suite… . . . read more

Fanatics & Lids Reach Long-Term Deal With BNED

The sports merchandise company Fanatics has added to its long list of critical deals in 2020 with a long-term merchandising partnership with Barnes & Noble Education Inc. (BNED), the campus store division of the Barnes… . . . read more

Tesco Releases its Top Ten Toy List for Xmas 2020

What’s the top toy on every retailer’s Christmas list this year? According to the Britsh supermarket giant Tesco, a doll that talks about its feelings tops the Xmas Wish List for 2020, followed closely by… . . . read more


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