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Royalties

Three-fourths of Royalties Based on Net Wholesale Sales in 2018

Three-fourths of the licensing agreements signed in 2018 calculated royalty rates based on net wholesale sales, according to TLL’s Annual Licensing Business Survey


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Apparel

Royalty Profile for Licensed Apparel


Royalty Rates

Average Royalty Rates Inch Up by 0.2% in 2018: Ent/Char Drives Increases in Property Types

The average royalty rate across all property types and product categories edged up 0.2% in 2018 to reach 8.81% in the U.S./Canada, according to TLL’s Annual Licensing Business Survey. Since 2006…


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Product Categories

Cosmetics, Toys & Electronics Drive Increases in Industry-wide Royalties in 2018

Roughly two-thirds of the product categories TLL tracks saw nominal bumps in industry-wide royalties in 2018, according to TLL’s Annual Licensing Business Survey


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LICENSED GOODS

Average Royalty Ranges Smooth Over Large Gaps

Over the last decade, the average royalty rate has hovered around 8.7% for all licensed goods. But while averages are important, ranges are perhaps even more so…


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Royalties

Snapshot: Product-based Royalty Ranges

Our lead story continues; this time, looking at royalty trends from 2010–2017 by product category…


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Celebrity

Royalty Profile for Celebrity-based Licensed Merchandise


ART

Royalty Profile for Art-based Licensed Merchandise

Royalty rates for art-based licensed merchandise in the U.S. and Canada and data for subcategories artists and museums…


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Traditional Toys/Games

Royalty Profile for Licensed Toys/Games


Stationery/Paper Products

Royalty Profile for Licensed Stationery/Paper Products



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