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We Want to Hear From You In TLL Licensing Royalty Survey

Want to know the average royalty payments in the licensing industry? Since 1978, The Licensing Letter has been providing the inside scoop to licensing professionals on everything from marketing budgets, guaranteed minimums, and royalties paid in a wide range of product categories. Today TLL is launching its annual Licensing Royalty Survey for 2020, with an accent on how the industry has been impacted by the COVID-19 pandemic. We want to hear your opinion on one of the most difficult years in our industry, and what you think is coming for 2021 and beyond. The oldest survey in the industry, the TLL annual licensing survey is a key part of our data offerings for the industry, and the more answers we get, the better and more useful our data sets will… . . . read more

Brainbase Launches New IP Solution

Forget NFTs; when you’re trying to protect your IP, you need serious software designed for the job. Brainbase says that’s exactly what it has launched this week, announcing the release of two new products that accompany the company’s existing licensing management platform, Brainbase Assist. The new software offerings are known as Brainbase File and Brainbase Vault, and are designed to form a complete product suite to manage every stage of the IP lifecycle, including trademark filing, trademark protection and intellectual property management and monetization. Brainbase File is The Modern Way to File ™. Clean, simple & automated trademark filing that gives anyone the ability to protect their idea. Brainbase Vault is IP protection on autopilot. Vault actively monitors and automatically renews your company’s most valuable assets on a simple, secure platform…. . . . read more

Chefclub and Moose Toys Adopt Brainbase Licensing Platform

The LA-based tech firm Brainbase has attracted two more major clients for its proprietary IP Management software as its rapid growth in the industry accelerates. Chefclub and Moose Toys have signed on to use the IP licensing platform Brainbase Assist to streamline and manage their global licensing businesses, providing their licensing teams with what the company calls “the most advanced cloud-based technology for creative approvals and royalty reporting, as well as contract and digital asset management.” Chefclub is a digital cooking brand based in Paris with more than 1.5 billion monthly organic views and 100 million followers across the world, while Moose Toys is a leading innovator in the toy industry, makers of hit products like Squeakee the Balloon Dog, Bluey and Heroes of Goo Jit Zu. Moose was also recently… . . . read more

Rebel Music Streamer Audiomack Clinches Deals With Universal, Sony

By Gary Symons TLL Editor in Chief Audiomack, a music streaming service with a difference, has concluded key licensing agreements with Universal Music and Sony Music. The deal follows on its first agreement with one of the Big Three music publishers, when it signed a licensing agreement in 2019 with Warner Music, and then expanded that agreement to additional markets in November. That agreement expanded Audiomack’s licensing territory for the Warner catalog to Africa, Canada and Jamaica. The announcement also revealed that Audiomack is seeing healthy growth in its user base, with 17 million active users now, as compared to 16 million in November when it signed the new deal with Warner. In Africa Audiomack claims to be the most popular music app for iOS in several countries, including Nigeria,… . . . read more

Special Report: The Evolution of Music Licensing

By Gary Symons, TLL Editor in Chief The Bob Dylan music deal with Universal Music has shown that for musicians and music companies, the times truly are a’changin’. But, in truth, that change was coming long before Universal stroked a check for a reported $300 million to $400 million, in return for Dylan’s entire music catalog of roughly 600 songs. Also in December Fleetwood Mac singer Stevie Nicks sold 80 per cent of the rights to her catalog of songs she wrote to music publisher Primary Wave for a reported $100 million. In August, Imagine Dragons sold their catalog for more than $100 million to Concord Music Publishing. What should have gained a lot more press, however, were the other deals happening in 2019 and building momentum through 2020. For… . . . read more

Neil Young to Cash In on Music Catalogs

Canadian rock star and songwriter Neil Young is out of the blue, and heavily into the black, after selling a 50 per cent interest in his music catalog for an estimated $150 million US. As noted in this week’s Special Report from The Licensing Letter, the past four years and 2020 in particular have seen a massive increase in the value and scale of music catalog deals. Sales rose from an average of $100 million to $200 million a year prior to 2016, to more than $4 billion in 2019. Figures for 2020 are not yet out, but music rights deals are expected to hit a new and dramatic high after landmark deals with Bob Dylan, The Killers, Imagine Dragons, Stevie Nicks of Fleetwood Mac, and many others. Young’s sale… . . . read more


Average Industry-Wide Royalty Rate Up 0.7 Percentage Points to Reach 8.87% in 2019

The average royalty rate for consumer products licensing contracts jumped 0.7 percentage points to reach 8.87% in 2019, according to TLL’s 2019–2020 Licensing Business Survey…

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Average Royalty Income Up 5.0% Worldwide in 2019

On average, licensing executives reported a 5.0% increase in royalty income in 2019. Seventy-three percent of respondents to TLL’s 2019–2020 Licensing Business Survey reported that royalty income was up from the previous year…

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Top Licensed Retail Sales Figures to Have On-hand in the New Year

While TLL is crunching the official stats for 2019 over the next month, here are some figures and trends we’re tracking for next year…

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Three-fourths of Royalties Based on Net Wholesale Sales in 2018

Three-fourths of the licensing agreements signed in 2018 calculated royalty rates based on net wholesale sales, according to TLL’s Annual Licensing Business Survey

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