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Licensing Execs Pessimistic About After-Effects of COVID-19; 75% Say Business Will Drop by 25%

In this year’s edition of TLL’s Annual Licensing Business Survey, we introduced new questions specifically targeting the impact of COVID-19 on respondents’ licensing business. Note that the Survey was administered throughout March, and earlier responses predated many of the major impacts of Covid-19, such as the effective shut-down of several major metropolitan cities. As a consequence, we expect these responses to shift as time goes on. We’re hosting a follow-up survey at https:// in connection with TLL’s 2020 Salary Survey, to help track the individualized effects of Covid-19 on the licensing industry as well as the licensing executives that keep it going. As always, all responses are confidential and any potentially identifiable information is redacted. When asked how immediately direct the impact of Covid-19 on their business was, just… . . . read more


Explore The Licensing Sourcebook Online TODAY

Explore The Licensing Sourcebook Online TODAY

This video will go through how the Licensing Sourcebook Online works and how to navigate through the different search features…

. . . click here to view



Experiential & Promotional Roundup

The latest in-store events and promotions from Williams Sonoma to Chick-fil-A, ecommerce and esports, Hasbro grows its entertainment centers and hotels, and more…

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Sports & Collegiate

NFLPA’s Top Players

The NFLPA’s list of 50 best-selling players in the Q2 2017–18 season is out. We compare results to previous years and highlight top trends for licensees…

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Preschool Properties With Some Licensing Activity

TLL’s feature of selected preschool properties with active merchandising programs worldwide, complete with retail sales ranges…

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Roundup: Digital Content, Apps & Social

Disney expands its digital content and steaming plans; new developments with Facebook and YouTube; NFLPA, AMC, and Anna Sui; and more…

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Social Media

Social Roundups

YouTube is ranked No. 1 for kids, Snapchat goes public, toy brands get content, and others get social for the Superbowl…

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Introduction to Licensing: A Brief Overview of the Industry

By popular demand! For those who need a quick intro to licensing, TLL releases a brief 9-minute video covering the basics…

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How Do Millennials Use Their Mobile Devices to Shop?

We all know that millennials’ use of mobile technology is changing the face of retail—but just how are they doing it? See how they affect key long-term trends in licensing and retail…

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TLL's 2016 Survey

Art Licensing Up 2.1%; Commercialization is the Name of the Game

After years of flat or declining growth, sales of licensed art merchandise grew by 2.1% in 2015 from $5.55 to $5.67 billion, according to The Licensing Letter’s Annual Licensing Business Survey

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