The Licensing Letter

Football (American)

Perry Ellis Scores Partnership With Miami Dolphins QB Tua Tagovailoa

By Gary Symons TLL Editor in Chief Perry Ellis is on to a winning strategy, partnering with star NFL player Tua Tagovailoa, the starting quarterback for the Miami Dolphins. Under the terms of the deal, Tagovailoa will serve as the global ambassador for the brand, which will include the launch of a branded collection set to debut in summer 2024, and inspired by Tua's … [Read more...] about Perry Ellis Scores Partnership With Miami Dolphins QB Tua Tagovailoa

Sports Licensing: NFL Goes To Flavortown With Chef Guy Fieri

By Allison Watkinson TLL Reporter The NFL has partnered with celebrity chef Guy Fieri and HOMAGE apparel for a licensed NFL Flavortown t-shirt collection. The partnership was facilitated by IMG's licensing division on behalf of Guy Fieri's Flavortown brand. The official NFL x Flavortown collection includes thirty-two distinct t-shirt designs to represent the … [Read more...] about Sports Licensing: NFL Goes To Flavortown With Chef Guy Fieri

MANSCAPED Designated Preferred Grooming Partner of Sac State Athletics

By Allison WatkinsonTLL ReporterMANSCAPED has signed an agreement with Sacramento State University's athletics division as the preferred grooming partner for Sac State's sports teams. The promotional collaboration kicks off with this season's Big Sky Conference NCAA Championships with the Sacramento State Hornet's football team."MANSCAPED and Sac State are a perfect pair, in … [Read more...] about MANSCAPED Designated Preferred Grooming Partner of Sac State Athletics