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Celebrity Licensing: Stephen Curry and Under Armour Drop Sesame Street Collection

The partnership between Under Armour and NBA star Stephen Curry announced in December last year is now bearing fruit, as the partners announced a new collaboration with Sesame Street. The Curry Brand, powered by Under… . . . read more

Character Licensing: Playmobil Makes An Aston Martin DB5 For Bond … James Bond

Just in case you need a toy car with machine guns, bulletproof bulkheads, and ejector seats, Playmobil has you covered with an authentic replica of the legendary Aston Martin DB5 from Goldfinger. The car is… . . . read more

Trademark Licensing: Craftsman Partners With Acurite On Branded Home and Weather Monitors

The tool and DIY giant CRAFTSMAN has partnered with North America’s number one weather monitoring brand, AcuRite, to launch a range of home and weather monitoring products. The licensing agreement was brokered by Beanstalk, CRAFTSMAN’S… . . . read more

Asembl Appoints Wendy Garth as Brand and Licensing Director

Appointment Coincides with Asembl Welcoming Fleur Harris to Global Client Portfolio Australia design, lifestyle and FMCG licensed brand extension agency Asembl has announced the appointment of Wendy Garth to the newly created position of Brand &… . . . read more

Sustainability In Licensing: Mattel Exceeds Sustainability Goals For Packaging

Mattel continues to make huge strides toward a sustainable business model, saying the company exceeded its 2020 goal to achieve and maintain 95% recycled or FSC-certified content in the paper and wood fiber used in its… . . . read more

Housewares Licensing: Hedley & Bennett Unveil Some Rockin’ Grateful Dead Aprons

By Gary Symons TLL Editor in Chief Hedley & Bennett, the brand known for their beautifully designed, pro-quality aprons and kitchen gear, has teamed up with iconic rock band the Grateful Dead to release a… . . . read more

Streaming Wars: Netflix Fires Back At Amazon With Walmart Merchandise Deal

By Gary Symons TLL Editor in Chief The world’s leading streamer Netflix has signed a key deal with retail giant Walmart to market merchandise based on popular shows on its service. Experts in the licensing… . . . read more

David Sprei Hired To Head Penguin Ventures

Penguin Random House Children’s Appoints New Commercial Director for Penguin Ventures to Drive Opportunities for Growth and Innovation Children’s literature giant Penguin Random House Children’s has tagged a high ranking ViacomCBS executive as the new… . . . read more

Pet Licensing: Banana Boat Going To The Dogs With New Deal

G Mason Group Partners with Banana Boat Sunscreen to Launch Gear and Suncare Products for Pets  Banana Boat, one of the world’s leading sunscreen makers, is now working on a line of sun care and… . . . read more

Book Licensing: The Snowman Prefers Biscuits To Carrots

Penguin Ventures has partnered with Fox’s Biscuits to launch The Snowman Biscuit Selection tin in time for Christmas this year. The Snowman Biscuit Selection tin brings together two British brands that are synonymous with the… . . . read more


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