By Glenn S. Demby, Esq. THE SITUATION Film studio Nonexistent Cinema licenses the characters from its highly anticipated sci-fi movie XYZ Force to manufacturer Fictitious Toys for an exclusive line of action figures to be sold under Fictitious's registered trademark, Pseudo Heroes®. THE AGREEMENT The licensing agreement grants Fictitious exclusive rights to use the XYZ … [Read more...] about Trap to Avoid: Using Licensee’s Brand to Define “Licensed Articles” in Your Exclusive
TLL
Angry Birds, Ice Age Among Entertainment/Character Properties Added to Macy’s Parade
By Marcy Magiera The balloon lineup for Macy's Thanksgiving Day Parade reads like a who's who of $100 million-plus entertainment/character licensing properties. Among the returning character properties that will fly high above Manhattan come Thursday are Hello Kitty (an estimated $1 billion in U.S./Canada retail sales of licensed merchandise in 2014), Pikachu from the Pokemon … [Read more...] about Angry Birds, Ice Age Among Entertainment/Character Properties Added to Macy’s Parade
New Frontiers in VR
By Karina Masolova As traditional linear entertainment falls by the wayside, new technologies emerge that make it possible for us to interact with brands. Thus, for example, Internet TV is making on-demand the norm for TV viewing. Virtual reality (VR) and augmented reality are also among the technologies changing the rules of engagement. Know Your Headsets Google Cardboard … [Read more...] about New Frontiers in VR
The Retail Force Awakens: How Much Money Will Star Wars Make?
By Glenn S. Demby, Esq. Most movie-based entertainment properties have a limited shelf life lasting roughly as long as the film's run. Occasionally, exemplary properties like Cars, Monsters Inc. or Toy Story will drive sales for a few years after the film closes. But Star Wars is in a universe of its own. There hasn't been a new Star Wars film since 2005. Yet the franchise … [Read more...] about The Retail Force Awakens: How Much Money Will Star Wars Make?
Deal Sheet — 11/18/2015
Quick Navigate — Licenses Recently Granted, U.S. Intl. Properties Available or Recently Assigned Intl. Licenses Recently Granted Archived Deal Sheets Licenses Recently Granted, U.S. *Extension or renewal. PropertyGranted ToProducts ManufacturedGranted By Bee Posh SG CompaniesSleepwear (girls’) Redasign Studio Buck Wear River's Edge ProductsMugs MHS … [Read more...] about Deal Sheet — 11/18/2015
Entertainment, Sports Licensed Goods Lead Black Friday Deals
Hot holiday properties Frozen and Star Wars, and collegiate and NFL licensed merchandise, will be decking the halls of many retailers on one of the biggest shopping days of the year. Some of the nation's largest retailers over the past week moved to control the flow of information about their Black Friday promotions by "leaking" their own Thanksgiving weekend ad circulars … [Read more...] about Entertainment, Sports Licensed Goods Lead Black Friday Deals
Activision Latest to Launch TV/Movie Studio
By Karina Masolova Activision Blizzard made its latest move in a series set to position the company as a multi-platform entertainment franchise power. The video game development company launched its own TV and movie studio, Activision Blizzard Studios. It joins companies like Mattel and Hasbro, whose in-house studios are set grow their overall business. On the other side of the … [Read more...] about Activision Latest to Launch TV/Movie Studio
Who’s News
MHS Licensing has brought on Cathy Anderson as an Account Executive. Licensing veteran Ivan Marco and business partner Conchita Romero have launched a new licensing agency in Spain. Marcrom Licensing's portfolio of brands includes Belen Esteban, Terelu Campos, Boris Izaguirre, Kiko Matamoros, Ylenia, La Liga, Munich, Keith Kimberlin and Kokonuzz. Beanstalk has appointed … [Read more...] about Who’s News
3 Licensing Lawsuits to Watch
NFL Players Sue FanDuel Already on the defensive for allegedly running a gambling operation without a license in states like Nevada and New York, daily fantasy football operators have a new legal problem. A group of NFL players led by Washington receiver Pierre Garcon filed a class action against FanDuel over its unlicensed use of the players' names and images for games and … [Read more...] about 3 Licensing Lawsuits to Watch
Licensing for Mobile Games Opens Up to New Players
The mobile game licensing paradigm is changing. Although powerful gaming apps like Angry Birds still rule the roost, new players are getting into the game—not just licensees who turn digital properties into non-digital products but also licensors who license their own property for apps and mobile games. While retail sales of licensed video games/software fell -26.4% to $2.93 … [Read more...] about Licensing for Mobile Games Opens Up to New Players