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Loteria Don Clemente Gets Glam with Beauty Creations Cosmetics

By Allison Watkinson TLL Reporter Beauty Creations Cosmetics and Loteria Don Clemente have partnered for a licensed cosmetics collaboration inspired by the Loteria game. The co-branded collection includes a makeup bag, a lip duo, La Sandía setting mist, a shadow and face palette, a full collection set and a custom Beauty Creations Loteria game. Offered in a glam … [Read more...] about Loteria Don Clemente Gets Glam with Beauty Creations Cosmetics

Fast Growing Zoonicorn Brand Seeks Licensing Partners at Expo

By Gary Symons TLL Editor in Chief It’ll be almost impossible to visit Licensing Expo this year without seeing a LOT of the hit show Zoonicorn. Fresh off the brand’s recent global licensing deal with DIY plush company Teddy Mountain, Zoonicorn is making a big splash at the Expo, and by big, we mean 16-feet-tall! A gigantic inflatable version of the Zoonicorn … [Read more...] about Fast Growing Zoonicorn Brand Seeks Licensing Partners at Expo

Amtrak and Crayola Launch Experiential Licensing Partnership

By Allison Watkinson TLL Reporter Amtrak and Crayola have launched a licensing partnership that offers promotional discounts and experiences inspired by train travel and creative exploration. Through the partnership, the brands are running exclusive offers and colorful locomotive designs to encourage families to engage in Amtrak travel and Crayola Experience … [Read more...] about Amtrak and Crayola Launch Experiential Licensing Partnership

Expo: Revolutionizing Brand Management with JPatton and Direct Licensing Hub

TLL FEATURE In today’s ever-evolving licensing landscape, the need for a strategic approach to product and channel segmentation, along with the need for increased speed to market, can often create chaos for brands and agencies that lack the proper tools to effectively manage their licensing ecosystem. Brand and licensing managers are constantly seeking new ways to … [Read more...] about Expo: Revolutionizing Brand Management with JPatton and Direct Licensing Hub

Kellanova Expands GWFG Partnership with Pop-Tarts Ice-Cream

By Allison Watkinson TLL Reporter Kellanova is continuing its licensing partnership with the Golden West Food Group (GWFG) for a new Pop-Tarts ice cream collection. “We’re incredibly proud of our continued collaboration with Golden West Food Group,” said Kellanova senior director, David Lee. "These new launches are a fun and flavorful celebration of our brands, and … [Read more...] about Kellanova Expands GWFG Partnership with Pop-Tarts Ice-Cream

Focus on Expo: Teddy Mountain Expanding Rapidly in Branded Plush

By Gary Symons TLL Editor in Chief Not everyone knows that the plush producer Teddy Mountain was the first to put a smile on a teddy bear. Before that time, teddy bears traditionally had the V-shaped frown, until Teddy Mountain decided that everyone deserves a smile. This year the company also hopes to put a lot of smiles on the faces of attendees at the 2025 Licensing … [Read more...] about Focus on Expo: Teddy Mountain Expanding Rapidly in Branded Plush

Jewel Branding & Licensing Signs Georgia O’Keeffe Museum

By Allison Watkinson TLL Reporter Jewel Branding & Licensing has been appointed as the official licensing representative for the Georgia O’Keeffe Museum. Marking the Museum’s first major venture into licensing, Jewel will work to secure partnerships with licensees that align with O’Keeffe's distinct artistic style. “We are thrilled to welcome the Georgia … [Read more...] about Jewel Branding & Licensing Signs Georgia O’Keeffe Museum

Anne Stokes and Q Workshop Play to Win with Tabletop Collection

By Allison Watkinson TLL Reporter Art Ask Agency has secured a licensing collaboration with Q Workshop on behalf of the gothic fantasy artist, Anne Stokes. The new partnership brings Anne Stokes’ mystical imagery to tabletop gaming with an exclusive line of dice trays, dice pouches and gaming dice. Inspired by some of the artists' most popular illustrations, the … [Read more...] about Anne Stokes and Q Workshop Play to Win with Tabletop Collection

Brentwood Licensing Named Licensing Agent for Wham-O

By Allison Watkinson TLL Reporter Brentwood Licensing has announced an exclusive agency partnership to represent all of Wham-O’s brands across North America and Mexico. Wham-O is a North American toy company that has been in operation for over 75 years. The company offers a wide range of popular toys, games and outdoor recreation products through its extensive … [Read more...] about Brentwood Licensing Named Licensing Agent for Wham-O