The Licensing Letter

Traditional Toys/Games

Daniel Tiger Products Arrive at Macy’s Toys R’ Us for Holiday Season

By Allison Watkinson TLL Reporter Fred Rogers Productions and JAKKS Pacific have entered a retail licensing partnership with Macy’s Toys R’ Us for the Daniel Tiger’s Neighborhood preschool property.The partnership will include eight Daniel Tiger’s Neighborhood toys by master toy licensee Jakks Pacific rolling out to over 200 Macy’s Toys R’ Us locations across the U.S. beginning … [Read more...] about Daniel Tiger Products Arrive at Macy’s Toys R’ Us for Holiday Season

Little People Take a Dark Turn With Stranger Things Collection

TLL Staff The festive season approaches with many of the big holidays of the year like Thanksgiving, Black Friday, Hannukah, Christmas, Kwanza, and of course, National Stranger Things Day. Fisher-Price is marking the big day with a newly released Little People Collector set based on the events and characters of the massive Netflix hit Stranger Things. There will be three … [Read more...] about Little People Take a Dark Turn With Stranger Things Collection

Monster High Launches Initiative To Support Children’s Mental Health

By Allison WatkinsonTLL ReporterMattel has launched a global charitable initiative for its Monster High toy and entertainment brand called Monster High Project Belonging. According to the Centers for Disease Control and Prevention, one in five children have a significantly impairing mental disorder. In light of this information, children’s mental health has become a significant … [Read more...] about Monster High Launches Initiative To Support Children’s Mental Health

Spin Master’s Billion Dollar Deal to Buy Melissa & Doug

By Gary Symons TLL Editor in Chief Spin Master has agreed to acquire Melissa & Doug in a move designed to bolster its presence in early childhood play. The Canadian toy and production company has grown to become one of the largest toy companies in the world, and this week offered $950 million to buy out US-based Melissa & Doug. Spin Master says the acquisition … [Read more...] about Spin Master’s Billion Dollar Deal to Buy Melissa & Doug

Who’s News: LEGO Appoints New Chief Sustainability Officer

By Rob Hutchins Editor, Products of Change The LEGO Group has appointed a chief sustainability officer in the form of Annette Stube, the current executive vice president and head of sustainability at Stora Enso. Stube will take up the new role with the Danish toymaker from January 1, 2024 when she will report to CEO Niels B Christiansen and take on responsibility for … [Read more...] about Who’s News: LEGO Appoints New Chief Sustainability Officer

Spin Master Wins Global Toy Rights to New Dora the Explorer Series

By Allison Watkinson TLL Reporter Spin Master has secured the global toy licensing rights for the upcoming Paramount+ original series, Dora. Produced by Nickelodeon Animation, Dora is a new preschool series that is based on the original Dora the Explorer entertainment franchise. The upcoming CG-animated preschool series will feature established characters and … [Read more...] about Spin Master Wins Global Toy Rights to New Dora the Explorer Series

World of EPI Rebrands Under New Name Dr. Lisa Company

By Allison Watkinson TLL Reporter Dr. Lisa Williams has announced World of EPI is rebranding and restructuring into a new umbrella organization called The Dr. Lisa Company. The newly restructured company will serve as the umbrella organization for three key divisions: toys and publishing, animation and strategic licensing. The organization's rebranding as The Dr. Lisa … [Read more...] about World of EPI Rebrands Under New Name Dr. Lisa Company

Construction Zone: Spin Master Announces Production on Paw Patrol III

Hit Series Also Reveals Two New Licensing Deals with Hasbro's Monopoly and Burger King TLL Staff The second Paw Patrol isn't even out yet and Spin Master has confirmed there will be a third film in the series. Spin Master has announced that it will co-produce the Paw Patrol threequel with its partners Nickelodeon Movies and Paramount Pictures for theatrical release in … [Read more...] about Construction Zone: Spin Master Announces Production on Paw Patrol III

Hasbro Creating New NERF Experiences in The Real and Virtual Worlds

By Gary Symons TLL Editor in Chief Hasbro is creating new experiences for its NERF brand fans, with one opening in Brazil, and the other as a metaverse experience on Minecraft. The real world experience is due to open on Oct. 12 at the Beta Carrero World in Brazil, a theme park that is now opening the first-ever NERF-themed land: NERF Mania. Beto Carrero World is the … [Read more...] about Hasbro Creating New NERF Experiences in The Real and Virtual Worlds

Sustainability: LEGO Group Vows to Achieve Net Zero Emissions by 2050

By Gary Symons TLL Editor in Chief The world's largest toy company, LEGO, says it will achieve net zero greenhouse gas emissions by the year 2050. It's a major step on the way to combatting climate change, which this year has led to major disasters, droughts, crop failure, as well as thousands of deaths around the world. Climate change scientists, the United Nations … [Read more...] about Sustainability: LEGO Group Vows to Achieve Net Zero Emissions by 2050