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Marvel, DC Initiate Seismic Shift in Comics Distribution

By Gary Symons Editor in Chief Marvel Comics has followed the lead of DC Comics, ending its exclusive arrangement with Diamond Comic Distributors, and signing a global agreement with publishing giant Penguin Random House (PRH) to be its new Direct Market distributor. Direct Market sales are those that involve distribution to independent comic book shops, which until recently received almost 100 per cent of their product from Diamond, which held a virtual monopoly on the industry. Both Marvel and DC are giants in the licensing industry, and while the comics industry itself is not that large in terms of revenue, the films, TV shows, and other licensed content or products are a major part of the licensing sector globally. As well, comic book customers play a major role in determining… . . . read more

Deal Sheet — 03/31/2021

Contact the editor at gary@plainlanguagemedia.com or click here to submit an announcement for consideration. The weekly TLL Deal Sheet features the latest licensing deals, brands, and up-to-date contact information for the players involved. Contact info for all executive licensing deal makers is available from the Licensing Sourcebook Online by clicking on any company name. There are 10 new Sourcebook listings this week: 3 licensors, 5 licensees, and 2 agents. This week TLL reports 32 deals with 2 properties assigned/available and 30 licenses granted worldwide. Quick Navigate Properties Available or Recently Assigned, U.S. Licenses Recently Granted, U.S. Intl. Properties Available or Recently Assigned Intl. Licenses Recently Granted Archived Deal Sheets   Properties Available or Recently Assigned, U.S. *Extension or renewal. Property (Description) Categories Available Licensing Contact   Licenses Recently Granted, U.S…. . . . read more

Deal Sheet — 03/24/2021

Contact the editor at gary@plainlanguagemedia.com or click here to submit an announcement for consideration. The weekly TLL Deal Sheet features the latest licensing deals, brands, and up-to-date contact information for the players involved. Contact info for all executive licensing deal makers is available from the Licensing Sourcebook Online by clicking on any company name. There are 14 new Sourcebook listings this week: 3 licensors, 7 licensees, and 4 agents. This week TLL reports 37 deals with 18 properties assigned/available and 19 licenses granted worldwide. Quick Navigate Properties Available or Recently Assigned, U.S. Licenses Recently Granted, U.S. Intl. Properties Available or Recently Assigned Intl. Licenses Recently Granted Archived Deal Sheets   Properties Available or Recently Assigned, U.S. *Extension or renewal. Property (Description) Categories Available Licensing Contact All Are Welcome Join the… . . . read more

Massive Campaign Marks Wonder Woman 80th Anniversary

Following hard on the release of Wonder Woman 1984, DC and Warner Bros. are launching a sprawling, global campaign to celebrate 80 years of the Wonder Woman character, which is arguably more popular today than ever. The global anniversary party will launch under the ‘Believe In Wonder’ slogan, and will include worldwide events such as fan favorite digital content, new publishing releases over a variety of genres and platforms, new fashion collaborations with award winning designers, live physical exhibits, and online or in-person experiences inspired by the iconic super hero. It all started on International Women’s Day (March 8) as DC UNIVERSE INFINITE unlocked exclusive and free access to the first ever comic book headlined by the Amazonian warrior princess, and launched a Twitter campaign under the hashtags #BelieveinWonder and #WonderWoman80…. . . . read more

LEGO Named World’s Most Popular Kids Entertainment Brand

By Gary Symons TLL Editor in Chief According to a sweeping new report on brands for children, LEGO is now the most popular kids’ entertainment brand in the world, followed by Disney, Marvel, Barbie, and with Paw Patrol rounding out the Top 5.  The data comes via a report from Brand Trends, in which mothers provided answers to a survey on behalf of their children, from ages 0 to 6.  However, it’s worth noting that some brands in the list could be combined, since, for example, Disney also owns Marvel.  And, while Spiderman is now part of the Marvel Universe, it is also so popular as a brand that it places sixth on the list as a separate franchise. Similarly, the Disney property Frozen places seventh.  If the various Disney-owned… . . . read more

Kangaru Lands a Sweet Deal with Perfetti van Melle

Kangaru, a producer of scented stationery and activities, and candy maker Perfetti van Melle are enjoying the sweet smell of success through their new licensing program. Development is now underway as Kangaru Brands expands its merchandise offerings for 2021-2022 with its first licenses from Perfetti van Melle.  Kangaru will offer innovative bright and colorful scented stationery and art materials for three of Perfetti’s top brands in the U.S., including Chupa Chups, Mentos and Airheads. Kangaru is one of the fastest growing toy and stationery companies in the world. Kangaru develops, manufactures and markets creative branded products for kids through adults in 80 countries internationally.  They specialize in product categories which include both scented and non-scented Stationery items, Arts & Crafts, Science & Activity Kits, Creative Coloring & Books, Toys, Plush… . . . read more

Deal Sheet — 12/23/2020

Contact the editor at gary@plainlanguagemedia.com or click here to submit an announcement for consideration. The weekly TLL Deal Sheet features the latest licensing deals, brands, and up-to-date contact information for the players involved. Contact info for all executive licensing deal makers is available from the Licensing Sourcebook Online by clicking on any company name. There are 4 new Sourcebook listings this week: 0 licensors, 4 licensees, and 0 agents. This week TLL reports 32deals with 0 properties assigned/available and 32 licenses granted worldwide. Quick Navigate Properties Available or Recently Assigned, U.S. Licenses Recently Granted, U.S. Intl. Properties Available or Recently Assigned Intl. Licenses Recently Granted Archived Deal Sheets   Properties Available or Recently Assigned, U.S. *Extension or renewal. Property (Description) Categories Available Licensing Contact   Licenses Recently Granted, U.S. *Extension… . . . read more

Merchantwise Brings Popeye Fitness Wear Down Under

Now all you need for your workout is a can of spinach. Australia’s Merchantwise Licensing, on behalf of King Features Syndicate has brokered the first ever Australian Popeye sportswear collection with popular online sportswear label, The WOD Life. The partners say the collection was a perfect fit for The WOD Life, who saw a strong correlation between its loyal customer base with Popeye’s strength and fun nature. The range features a number of iconic and incredibly familiar Popeye, Brutus and Olive Oyl images. Launching this month ahead of the Australian summer season, the limited-edition range of fashionably branded Popeye sportswear apparel for women and men includes a high-waisted booty short, fleet bra, motion shorts, slash crop, flex short and printed tank. Popeye will grace a wide range of branded sports… . . . read more

Melissa & Doug Partner with ViacomCBS

Toy company Melissa & Doug have scored what may be its biggest deal to date, signing an exclusive licensing partnership with ViacomCBS Consumer Products to deliver PAW Patrol and Blue’s Clues & You! co-branded toy product lines for Fall 2021. The company says the toys will be designed to educate and empower preschoolers through active engagement with a focus on problem solving and creative thinking. This global partnership with ViacomCBS is the largest licensing agreement Melissa & Doug has ever signed, marking a major milestone for the company. Through the partnership, Melissa & Doug will bring innovative new toys to retail that will span multiple categories focused on learning and education. “Melissa & Doug has been at the forefront of children’s toys for over 30 years,” said Dion Vlachos, Executive Vice… . . . read more

Dick’s Sporting Goods Names New CEO as Sales Surge

Leadership at one of the world’s largest sporting goods companies is going through a major change, as longtime CEO Ed Stack hands the reins to Lauren Hobart. Stack is a legend in the company, having taken over the business in 1984 from his father, Dick Stack, who was the company’s founder and namesake. Starting in his new role at age 29, the younger Stack grew the firm rapidly and took the company public in 2002. Stack has now named Hobart as his successor, saying, “This is the perfect time for this transition. We have the best management team in the company’s history, and the investments we have made in our people, our stores, and our communities are paying off.” It also doesn’t hurt that Dick’s Sporting Goods is enjoying almost… . . . read more


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