The Licensing Letter

Console Games

Oakley’s Got Game, With High Tech Fortnite Collaboration

By Allison Watkinson TLL Reporter Fortnite and the glasses maker Oakley are creating a true 'spectacle', with a partnership for specialized gaming eyewear. Oakley has created a new type of glasses based on its proprietary Prism Gaming 2.0 lens technology, which assists players in reducing glare from OLED and LED screens, while sharp visual acuity during intense gaming … [Read more...] about Oakley’s Got Game, With High Tech Fortnite Collaboration

Spongebob and Friends Stumble Into the Stumble Guys World

By Gary Symons TLL Editor in Chief Spongebob Squarepants has stumbled into the Stumbleverse in a licensed deal between Paramount and the Stumble Guys video game. Stumble Guys is a hugely popular mobile game played by tens of millions of people every week. The game focuses on a party battle royale game with fast-paced multiplayer gameplay, and more importantly, social … [Read more...] about Spongebob and Friends Stumble Into the Stumble Guys World

King Ice Jewelry Putting the Shine On Sonic The Hedgehog

By Gary Symons TLL Editor in Chief Video game icon and movie star extraordinaire Sonic the Hedgehog is sporting some major bling these days, thanks to a partnership with King Ice. The SEGA-owned Sonic the Hedgehog brand has launched a new collection of jewelry with their LA-based partner King Ice. TLL previously covered King Ice as a major new player in the branded jewelry … [Read more...] about King Ice Jewelry Putting the Shine On Sonic The Hedgehog

Nintendo Releasing Live Action Film Based on Legend of Zelda

By Gary Symons TLL Editor in Chief It had to happen eventually, and now it has. Nintendo has announced over its X (Twitter) account that it will produce a live action film based on The Legend of Zelda, in partnership with Sony Pictures. The news was shared by none other than the equally legendary creator and game developer Shigeru Miyamoto, who took to X to write, … [Read more...] about Nintendo Releasing Live Action Film Based on Legend of Zelda

Spider-Man Does Whatever a Spider Can to Break Video Game Sales Records

Marvel’s Spider-Man 2 Breaks Sales Records to Become Fastest-selling PlayStation Studios Game in PlayStation History By Gary Symons TLL Editor in Chief As Spider-Man likes to say, 'With great power, comes great profits." Or something like that. Marvel's licensed Spider-Man 2 from Insomniac Games has smashed records to become the fastest-selling Playstation Studios … [Read more...] about Spider-Man Does Whatever a Spider Can to Break Video Game Sales Records

Ready Player Me Unveils Licenseable ‘Premium Skins Catalog’ For Developers

Program Designed Lets Developers Tap Into the Growing Market For Online Avatars By Gary Symons TLL Editor in Chief The tech company Ready Player Me (RPM) is making a big move in the growing market for online avatars with a new licensing program. RPM says it's launching a 'Premium Skins Catalog', which will include content from major players like Warner Music Group, … [Read more...] about Ready Player Me Unveils Licenseable ‘Premium Skins Catalog’ For Developers

Video Gaming: Microsoft’s Wins Battle to Acquire Activision

By Gary Symons TLL Editor in Chief Microsoft has completed its $69 billion deal to acquire video gaming giant Activision Blizzard, after reaching an agreement with regulators in the UK. The months long battle to complete the controversial deal was finally won after Microsoft made concessions that the Competition and Markets Authority said were "game changing." The CMA, … [Read more...] about Video Gaming: Microsoft’s Wins Battle to Acquire Activision

Electronic Arts’ Fan Base Explodes For Football and Hockey Games

By Gary Symons TLL Editor in Chief Electronic Arts is celebrating the release of two of its blockbuster games, EA Sports FC and EA Sports NHL. EA has become known over the years as the top designer of sports-related games, covering the gamut from auto racing to American football, but globally, it's EA Sports FC that has become the company's top sports franchise. For many … [Read more...] about Electronic Arts’ Fan Base Explodes For Football and Hockey Games

Unity Backtracks on Licensing Fees After Developer Backlash

By Gary Symons TLL Editor in Chief The game engine creator Unity has walked back its new licensing fee policy after a firestorm of criticism from developers. “We should have spoken with more of you, and we should have incorporated more of your feedback before announcing,” Unity president Marc Whitten wrote in a mea culpa published on the company’s blog. The Unity is one of … [Read more...] about Unity Backtracks on Licensing Fees After Developer Backlash

Arcade1Up Announces Deluxe Home Arcade Line For International Distribution

By Allison WatkinsonTLL ReporterTastemakers' Arcade1Up brand is expanding internationally with a new home arcade product line and distribution partnerships. The new Arcade1Up products are part of a line called Deluxe that integrates modern technology into a streamlined version of the brand's ¾ scale home arcade machines. The four Arcade1Up products in the collection are TIME … [Read more...] about Arcade1Up Announces Deluxe Home Arcade Line For International Distribution