The Licensing Letter

Console Games

Video Games: CONMEBOL Renews Partnership With EA Sports FC

By Allison Watkinson TLL Reporter EA Sports has renewed its multi-year exclusive partnership with CONMEBOL, which governs professional football throughout South America. The partnership renewal ensures that EA Sports will continue to be CONMEBOL’s exclusive sports video gaming partner for its revamped EA Sports FC brand. The renewal will also provide support of … [Read more...] about Video Games: CONMEBOL Renews Partnership With EA Sports FC

The Sims To Build Its First Licensing Program With Brandgenuity

Agency to bring the iconic brand from URL to IRL By Gary Symons TLL Editor in Chief The legendary life simulation game The Sims has chosen Brandgenuity to guide its first foray into the very real world of licensing. Brandgenuity has been selected to build a global licensing program for the iconic franchise, targeted to its uniquely  engaged Gen Z and Millennial global … [Read more...] about The Sims To Build Its First Licensing Program With Brandgenuity

Wargaming Sets Sail on World of Warships Collab With Naval Museums

By Allison Watkinson TLL Reporter Wargaming has announced plans for the third edition of its annual World of Warships livestream event, Longest Night of Museums. World of Warships is a free, online combat-focused video game that was created by Wargaming studio. The World of Warships game currently includes a catalog of 600 historically-accurate naval ships that players … [Read more...] about Wargaming Sets Sail on World of Warships Collab With Naval Museums

Space Invaders Takes Over a Galaxy of Licensing Deals

By Allison Watkinson TLL Reporter WildBrain CPLG has secured several licensing partnerships for Taito’s Space Invaders arcade brand on behalf of Square Enix Ltd. Space Invaders is an arcade game that was originally manufactured by the Japanese company Taito, which was acquired by Square Enix Holdings Co. Ltd. as a wholly-owned subsidiary in 2006. “The 45th anniversary … [Read more...] about Space Invaders Takes Over a Galaxy of Licensing Deals

Hyperkin to Release Gaming Hardware Based on ZAG’s Miraculous

By Allison Watkinson TLL Reporter ZAG and Hyperkin are partnering on game controllers and accessories for the hit franchise Miraculous – Tales of Ladybug and Cat Noir. Miraculous is the first-ever license for Hyperkin in the character IP sector, with products scheduled for a summer 2023 launch. “Hyperkin is extremely excited to partner with ZAG and the global … [Read more...] about Hyperkin to Release Gaming Hardware Based on ZAG’s Miraculous

SEGA to Acquire Angry Birds Publisher Rovio Entertainment

By Gary Symons TLL Editor in Chief In a bid to grow its mobile gaming business, SEGA Corporation has agreed to acquire Finnish company Rovio Entertainment. Rovio is best known for its mobile gaming hit Angry Birds, which has sold billions of copies and also spawned films and a thriving licensing business. On April 17, SEGA's board voted to implement a tender offer … [Read more...] about SEGA to Acquire Angry Birds Publisher Rovio Entertainment

EA Creates $10 Million Fund for Community Football

By Allison Watkinson TLL Reporter Electronic Arts has announced a football investment plan called EA SPORTS FC FUTURES, promoting its football gaming franchise. The three-year plan includes a $10 million investment in community-level football initiatives on a global scale. This news follows the release of the new EA SPORTS FC brand identity and logo for the company's … [Read more...] about EA Creates $10 Million Fund for Community Football

Video Games: EA Sports Unveils FIFA Replacement After Licensing Breakup

By Gary Symons TLL Editor in Chief Goodbye FIFA, hello EA Sports FC. Electronic Arts has unveiled a first glimpse of the interactive future of football, with EA SPORTS FC to replace the popular FIFA game. The move follows a breakup between EA Sports and FIFA last year, in which the global football association said it wanted to chart its own course for future video … [Read more...] about Video Games: EA Sports Unveils FIFA Replacement After Licensing Breakup

Bandai Namco and Arcade1Up Partner on Classic Arcade Games

By Allison Watkinson TLL Reporter Arcade1Up has officially released its new Deluxe Edition arcade machines in partnership with Bandai Namco Entertainment. Arcade1up is a video game console brand that specializes in developing ¾ scale home arcade and pinball machines featuring licensed games. The brand is owned by the home entertainment company Tastemakers. The Deluxe … [Read more...] about Bandai Namco and Arcade1Up Partner on Classic Arcade Games