The Licensing Letter

Mobile Games

Hyperkin to Release Gaming Hardware Based on ZAG’s Miraculous

By Allison Watkinson TLL Reporter ZAG and Hyperkin are partnering on game controllers and accessories for the hit franchise Miraculous – Tales of Ladybug and Cat Noir. Miraculous is the first-ever license for Hyperkin in the character IP sector, with products scheduled for a summer 2023 launch. “Hyperkin is extremely excited to partner with ZAG and the global … [Read more...] about Hyperkin to Release Gaming Hardware Based on ZAG’s Miraculous

SEGA to Acquire Angry Birds Publisher Rovio Entertainment

By Gary Symons TLL Editor in Chief In a bid to grow its mobile gaming business, SEGA Corporation has agreed to acquire Finnish company Rovio Entertainment. Rovio is best known for its mobile gaming hit Angry Birds, which has sold billions of copies and also spawned films and a thriving licensing business. On April 17, SEGA's board voted to implement a tender offer … [Read more...] about SEGA to Acquire Angry Birds Publisher Rovio Entertainment

Dino Ranch Secures Deals in Mobile and Console Gaming

By Allison Watkinson TLL Reporter Boat Rocker's animated preschool series Dino Ranch has secured new licensing deals with the global game developers Microids and Tap Tap Tales. Microids is a France-based video game developer and publisher that specializes in adventure, racing, retro, and branded video games for console systems. The first Dino Ranch console video game … [Read more...] about Dino Ranch Secures Deals in Mobile and Console Gaming

ESI and Tetris Partner on New Range of Gaming Accessories

By Gary Symons TLL Editor in Chief ESI Cases and Accessories and The Tetris Company have announced a new licensing partnership. Under the agreement, ESI will release a range of TetrisTM branded consumer electronics products across the United States and Canada. The deal was brokered on behalf of ESI by Starwood Brands; a brand licensing agency that represents top-tier … [Read more...] about ESI and Tetris Partner on New Range of Gaming Accessories

Epic Games Inks Cool Deal With Kemper for Fortnite Snowboards

By Allison Watkinson TLL Reporter Kemper Snowboards has partnered with Epic Games to create a co-branded collection of Fortnite x Kemper Fantom Snowboards. The partnership was brokered by Fortnite’s exclusive consumer products licensing agency, IMG. A subsidiary of Endeavor, IMG is a global company that works in the fields of sports, fashion, events, media, licensing, … [Read more...] about Epic Games Inks Cool Deal With Kemper for Fortnite Snowboards

Angry Birds Release Headphones For Happy Children

By Allison Watkinson TLL Reporter The consumer technology brand PowerLocus has partnered with Rovio to launch a collection of childrens' headphones featuring the Angry Birds brand. The licensing deal between Rovio and PowerLocus was facilitated by Angry Birds’ global licensing agency, IMG. Rovio Entertainment is a global company that focuses on creating, developing … [Read more...] about Angry Birds Release Headphones For Happy Children

The Biggest Video Game Licensing Deals You Might Have Missed in 2022

Article courtesy of Layer Licensing In a year where licensing deals and branded experiences in Roblox and Fortnite dominated media headlines, it was easy to miss some of the smaller deals and integrations in PC, mobile and console games. There’s a lot that licensors can learn from these deals, so here’s a monthly recap of some of the best ones! In January, we saw Valiant … [Read more...] about The Biggest Video Game Licensing Deals You Might Have Missed in 2022

Mobile Game Licensing: Maserati Adds Some Zoom to PUBG Mobile

By Allison Watkinson TLL Reporter The online battle-royale game PUBG Mobile recently partnered with the luxury car brand Maserati to bring several sports car models to the playing field. The deal between the two brands was facilitated by Maserati's licensing agency IMG, a subsidiary of the global sports and entertainment company Endeavor. “PUBG MOBILE and Maserati are … [Read more...] about Mobile Game Licensing: Maserati Adds Some Zoom to PUBG Mobile

Video Game Licensing: China Ends 18-Month Freeze On Imported Games

By Allison WatkinsonTLL Reporter   China's regulatory agency for video game licensing has approved new games for import for the first time in 18 months.   During the month of December 2022, a total of 44 new video games have been approved for import. In addition, 84 games by domestic developers were granted licensing approval by the government-run agency.    The NPPA … [Read more...] about Video Game Licensing: China Ends 18-Month Freeze On Imported Games

Limited Edition Magikarp Jewelry Makes a Splash for the New Year

By Allison Watkinson TLL Reporter The jewelry brand U-Treasure has developed Pink Gold versions of its Magikarp necklace as part of its ongoing licensing collaboration with The Pokémon Company. The Pokémon Company was created by the video game developers Nintendo, Creatures, and Game Freak to handle the brand management, marketing, and licensing of the jointly-owned … [Read more...] about Limited Edition Magikarp Jewelry Makes a Splash for the New Year