The Licensing Letter

Interactive/Online

Toikido Grants Book License for Piñata Smashlings to Ladybird

By Allison Watkinson TLL Reporter The entertainment company Toikido has partnered with Ladybird Books for a collection of Piñata Smashlings-themed published content. The Piñata Smashlings IP was created and developed by Toikido's in-house design team as part of the company's larger Piñataverse franchise. The company plans to extend the Piñata Smashlings brand through … [Read more...] about Toikido Grants Book License for Piñata Smashlings to Ladybird

Luminate Research Reveals Music Preferences for Gamers

By Allison Watkinson TLL Reporter The entertainment data company Luminate has released information on the music listening habits and genre preferences of US gamers. Luminate's research follows the inclusion of a gaming and interactive media category to the 2023 GRAMMY awards. The new award category is intended to celebrate the crucial role that original scores and sound … [Read more...] about Luminate Research Reveals Music Preferences for Gamers

The Biggest Video Game Licensing Deals You Might Have Missed in 2022

Article courtesy of Layer Licensing In a year where licensing deals and branded experiences in Roblox and Fortnite dominated media headlines, it was easy to miss some of the smaller deals and integrations in PC, mobile and console games. There’s a lot that licensors can learn from these deals, so here’s a monthly recap of some of the best ones! In January, we saw Valiant … [Read more...] about The Biggest Video Game Licensing Deals You Might Have Missed in 2022

LightningWorks Launches Comic Book That Interacts With a Video Game

By Allison Watkinson TLL Reporter The start-up company, LightningWorks, is launching an interactive comic book and video game hybrid project called Siege Worlds on the Ethereum blockchain. "This interactive comic and 3D game uses blockchain technology in a unique way," said LightningWorks founder, Geoff McCabe. "It’s a first-person-shooter, play-and-earn game that … [Read more...] about LightningWorks Launches Comic Book That Interacts With a Video Game

Fortnite Adds In-Game Content Based on My Hero Academia

By Allison Watkinson TLL Reporter Crunchyroll has partnered with Epic Games to bring licensed content and characters from My Hero Academia to Fortnite. My Hero Academia is an anime series that follows the story of Izuku Midoriya on his quest to become a hero despite his lack of superpowers. The fantasy series is currently available on the anime platform … [Read more...] about Fortnite Adds In-Game Content Based on My Hero Academia

Dark Horse Publishes Book Based on Art of The Cuphead Show!

By Allison Watkinson TLL Reporter Dark Horse Comics has partnered with King Features Syndicate on the release of The Art of The Cuphead Show! hardcover volume. The Art of The Cuphead Show! will feature descriptions of the development and production of the animated Netflix series from the shows producers, writers, graphic artists, and more. The book will also include newly … [Read more...] about Dark Horse Publishes Book Based on Art of The Cuphead Show!

MGM’s Stargate Returns to AstroKings Mobile Game

By Allison Watkinson TLL Reporter MGM's Stargate SG-1 series has returned to the mobile game AstroKings with new licensed content, characters, and limited-time events. This licensing deal between MGM and Tilting Point marks the third time Stargate SG-1 content has been included in the AstroKings game. Stargate SG-1 is a science-fiction adventure TV series within … [Read more...] about MGM’s Stargate Returns to AstroKings Mobile Game

Four Seasons To Design Fine Feathered Fashion For Angry Birds

By Allison Watkinson TLL Reporter IMG has brokered a licensing partnership between Rovio Entertainment and Four Seasons Design for apparel and accessories collections featuring the Angry Birds brand. The first co-branded apparel collection is set to launch later this month. The collection will feature original designs by Four Seasons Design's creative team including themes … [Read more...] about Four Seasons To Design Fine Feathered Fashion For Angry Birds

Fans Get a Kick Out of New Cobra Kai Video Game

By Allison Watkinson TLL Reporter Sony Pictures Television and GameMill Entertainment have released a new licensed video game based on the Cobra Kai TV series. The video game is called Cobra Kai 2: Dojos Rising. It serves as a sequel to the first licensed video game, Cobra Kai: The Karate Kid Saga Continues. The game is inspired by the action-comedy series, Cobra Kai, … [Read more...] about Fans Get a Kick Out of New Cobra Kai Video Game

NFL and Arcade1Up Have Officially Released NFL Blitz Legends

By Allison Watkinson TLL Reporter The NFL and Arcade1Up have officially launched NFL Blitz Legends, a home arcade machine featuring three remastered titles from the NFL Blitz game franchise. “Working with Arcade1Up to revive NFL Blitz allows a new wave of fans to enjoy the iconic franchise while also giving existing fans the chance to experience the classic game they grew … [Read more...] about NFL and Arcade1Up Have Officially Released NFL Blitz Legends