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Isabel Graham To Head LEGO Marketing in the UK

Long-time LEGO executive Isabel Graham is moving across the pond, as the new head of marketing for LEGO UK & Ireland. Graham has held a number of key positions with The LEGO Group over the past decade. Among other things, she has worked with The LEGO Agency, LEGO’s Product Group Marketing, and was a core member of The Americas Brand Marketing Team. Until this week Graham was working as Head of Marketing for the company’s Nordic division, but will now head across the English Channel to take on a similar post in the UK. “I am thrilled to be taking on this role and I look forward to bringing my experience and passion for the LEGO brand to the UK & Ireland business,” Graham said. “It’s such an exciting time… . . . read more

Kim Boyd Tapped To Lead Hasbro’s Brands & Consumer Innovation Team

Veteran Hasbro executive Kim Boyd has been chosen to lead the company’s new Global Brands & Consumer Innovation division. The formation of the GBCI division is a major strategic goal for Hasbro this year, and the company has opted to go for a leader with in-house knowledge and a track record of success with a variety of Hasbro products. Hasbro says, effective immediately, Boyd will be responsible for driving Hasbro’s brands “cohesively, consistently and globally with consumer-led innovation.” Working across the company’s brand driven toy and game franchises, and in partnership with eOne and Wizards of the Coast, Boyd is now responsible for spearheading global commercial and consumer alignments to stay ahead in an increasingly borderless world. Boyd will be based in Hasbro’s Pawtucket headquarters. She reports to Eric Nyman,… . . . read more

Sales Vet Julie Taylor Joins MGA In The UK

Former Golden Bear Toys exec Julie Taylor has joined the team at MGA Entertainment as sales director for the UK and Ireland. Taylor spent 15 successful years building sales at Golden Bear before being appointed to her new position with MGA, where she will begin work this autumn. “I’m very pleased Julie is joining the team at MGA,” said Neil Bandtock, managing director of MGA UK and Ireland. “Her excellent sales management background and extensive toy industry experience will help to propel MGA and our customers on to the next stage of our growth and development. “We’ve got many exciting and innovative launches—both within our current brands and new ones—planned for this season and into 2022 and I know that having Julie as our sales director will ensure we can… . . . read more

ARTiSTORY Grows UK Licensing Team

The art and culture licensing firm ARTiSTORY has appointed museum licensing expert Liz Bowers as the Head of Business Development in the UK. Co-founder and licensing director Natasha Dyson says Bowers brings a wealth of experience in building commercial growth for the cultural heritage sector.  “I’m very happy to welcome Liz to the team,” Dyson added. “From the outset I was very impressed with Liz’s experience in the museum sector and the results she’s achieved. Not only does Liz have a commercial background but she also brings a wealth of knowledge on how heritage organisations operate, which will benefit the business in many ways.” Formerly Head of Publishing and Brand Licensing for Imperial War Museums and Senior Commercial Manager at Royal Museums Greenwich, she has also supported brand extension as a… . . . read more

Asmodee Appoints New Licensing Manager

Asmodee Entertainment is building on the success of its licensing efforts last year by appointing Etienne Bonnin as the company’s new senior manager of media development and licensing. Bonnin comes to the position after spending 15 years at Glénat Editions SA, the largest independent book publisher in France, where he was the Rights and Licensing Director. In that position, Bonnin supervised the licensing department and negotiated all licensing rights globally for all of Glénat’s books and comics. Asmodee Entertainment is a division of leading international games publisher and distributor Asmodee, and is responsible for bringing the company’s diverse portfolio of brands into all categories across entertainment and media. Asmodee Entertainment works with world-class partners to extend Asmodee’s leading intellectual properties into film and television, publishing, interactive games, location based-entertainment and… . . . read more

Genius Brands Appoints Kerry Phelan To Key Role

Genius Brands International, Inc., a global brand management company that creates and licenses multimedia entertainment content for children, has announced the appointment of Kerry Phelan, a 30-year consumer branding executive, to the newly created position of Executive Vice President & General Manager of Global Franchise Management. Phelan will report to both Andy Heyward, Chairman & CEO, and Harold Chizick, President of Global Content Sales, Marketing & Consumer Products. Over a career spanning three decades, Phelan has taken part in some of the most famous and lucrative product launches in history, including Star Wars and the consumer products launch for Pixar’s cars. In this new position, Phelan will report to CEO Andy Heyward and to Harold Chizick, president of global content sales, marketing and consumer products. Given Phelan’s record, the company… . . . read more

Who’s News: The Point.1888 Reveals New Marketing Moves

Licensing Agency Caps Year of Growth With New Hires, Promotions The Point.1888 says it has doubled the head count of its crucial marketing division to meet the demands of the agency’s growing client base and help the business reach its ambitious goals for 2021. The news comes just months after the agency announced the creation of a Director of Marketing role at The Point.1888, held by Sarah Crimes. New hires joining The Point.1888 include: Chris Brinkworth as Marketing Manager. Already well versed in the licensing industry, Chris previously worked at the Global Licensing Group where he was responsible for implementing year-round marketing campaigns for Global Licensing products as well as product development and media partnerships. In his new role at The Point.1888, he will be reporting to Sarah Crimes, developing the business… . . . read more

Who’s News: BBC Studios Reshuffles Its Licensing Leadership

Big news from the UK as BBC Studios reshuffles its licensing leadership team following the departure of Rikesh Desai, licensing director for the UK and EMEA. Desai had a huge impact on the licensing activities for BBC Studios, according to Stephen Davies, BBC Studios’ managing director of consumer products and licensing. “Rikesh has been a driving force behind our merchandise and gaming licensing activity for the last few years and he generated a significant amount of new business and growth for the company, the recent ground-breaking Doctor Who game releases and the tidal wave of Bluey merchandise deals to name a few,” said Davies. “It’s fair to say that he has left those businesses in terrific shape.” Mandy Thwaites and Matt Way Take On New Roles Davies says Mandy Thwaites,… . . . read more

Trevco Names Daniel Leach As New President

Big news in the licensing sector, as industry leader Trevco has announced the hiring of Amazon executive Daniel Leach as its new president. Leach will now be overseeing all aspects the company’s strategic operations, with the company saying he will be focusing on enhancing the company’s existing Print On Demand business, and strengthening Trevco’s position in the DTC (direct-to-consumer) sector. “I am humbled and honored at the opportunity to support the Trevco organisation as resident,” Leach said. “Trevco’s print on demand model, in-house design team, ecommerce expertise and proprietary technology uniquely position us to digitally showcase the most beloved brands to the broadest audience of consumers and provide products they will enjoy for years to come. As the leader in the marketplace and DTC market segments, Trevco is primed to grow… . . . read more

Who’s News: New VP Comms At Jazwares

The global toy and licensing company Jazwares has this week named Sara Rosales, an accomplished communications executive, as Senior Vice President of Communications. In her new role, Rosales’ greater focus will be on corporate communications, brand public relations, the company’s philanthropic efforts, collaborating closely with digital marketing on earned media, and the strategic management of the corporate website. “Sara is a seasoned leader who has successfully driven corporate communication strategies, developed high-performing teams and executed on major initiatives. We are thrilled to have Sara along on the journey as Jazwares continues to grow and expand as a whole,” said Laura Zebersky, President & Chief Commercial Officer, Jazwares. Jazwares says Rosales’ true passion and most of her experience lies within the toy industry. With 20 years industry experience, she brings global brands… . . . read more


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