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The Week in Licensing Deals

LEGO How do you get to Sesame Street? Easy, just ask Lego.  The European construction toy giant is bringing out a Sesame Street-themed set for the first time called Lego Ideas 123 Sesame Street.  The new set features iconic characters you’ll remember from your own childhood (yes, it’s been that long) like Big Bird, Elmo and Oscar the Grouch.  The set will be up for sale on Nov. 1, 2020, leaving lots of shopping days before Christmas.  Last Airbender Goes Live on Twitch The enduringly popular Nickelodeon kids’ series The Last Airbender and its sequel The Legend of Korra are breaking new ground, thanks to a deal with ViacomCBS Networks Americas.  The rapidly growing streaming platform for gamers will be streaming the two series in Latin America from October 26… . . . read more

Licensing International Germany Announces 2020 Award Winners

And the winner is …. Licensing International Germany unveiled the 2020 winners of its annual best of the best licensing awards, selected from among 54 finalists in 10 categories.  And for the first time, LI Germany also issued awards for the industry’s ‘Rising Stars’.  “We have some extraordinary talent in our creative and fast moving industry who may not have been in their jobs for a long time but show commitment and creativity,” said LI Germany’s managing director Peter Hollo.  “These can be young career starters or career changers new to licensing. Age is not the decisive factor here, but commitment, drive and passion for licensing.” The winners of the Licensing International Germany 2020 Awards are:  Licensor/Licensing Agency of the year – KIDDINX, Studio 100 Media GmbH Licensee of the… . . . read more

Property Types

Corporate Trademarks/Brands Propel 3.3% Increase in Global Licensed Retail Sales in 2019

Of the five major property types TLL tracks worldwide, corporate trademarks/brands saw the largest year-over-year growth in licensed retail sales in both dollar value and percentage change…

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Global Licensed Sales Clear $180 Billion in 2019; U.S. Drives $3 Billion in Growth Alone

Licensed retail sales worldwide climbed 3.3% to reach $180.7 billion in 2019, according to TLL’s Annual Licensing Business Survey. This is the fastest…

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Average Licensing Executive Salary Drops by $5,000 in 2019; Few Expect Raises, Bonus in 2020 as Working Conditions Stagnate

The licensing professionals behind the multi-million-dollar global licensing industry are overwhelmingly experienced, satisfied with their work, and willing to put in the hours, according to TLL’s 2019–2020 Salary Survey…

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Licensing Executives Expect Covid-19 to Reduce Licensed Retail Sales by -43%

When asked about how direct the impact of Covid-19 is on their business, 98% of respondents to The Licensing Letter’s 2019–2020 Salary Survey indicated that there was at least some indirect impact, with 60% reporting that there was a direct impact…

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TLL Survey

Breaking Down the Numbers Behind TLL’s 2019–2020 Annual Survey

Every year we strive to bring you the most representative figures behind the licensing business. Here are the number’s behind this year’s Survey: Breaking out the respondents by function…

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Average Royalty Income Up 5.0% Worldwide in 2019

On average, licensing executives reported a 5.0% increase in royalty income in 2019. Seventy-three percent of respondents to TLL’s 2019–2020 Licensing Business Survey reported that royalty income was up from the previous year…

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Licensing Execs Pessimistic About After-Effects of Covid-19; 75% Say Business Will Drop by 25%

In this year’s edition of TLL’s Annual Licensing Business Survey, we introduced new questions specifically targeting the impact of Covid-19 on respondents’ licensing business…

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Australia/New Zealand

Fashion, Sports Boost Australia/New Zealand Licensed Retail Sales to $2.4 Billion in 2019

Licensed retail sales in Australia and New Zealand grew 7.3% over the nine-year period of 2011–2019, according to TLL’s International Licensing report…

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