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Property Types

Corporate Trademarks/Brands Propel 3.3% Increase in Global Licensed Retail Sales in 2019

Of the five major property types TLL tracks worldwide, corporate trademarks/brands saw the largest year-over-year growth in licensed retail sales in both dollar value and percentage change…


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Worldwide

Global Licensed Sales Clear $180 Billion in 2019; U.S. Drives $3 Billion in Growth Alone

Licensed retail sales worldwide climbed 3.3% to reach $180.7 billion in 2019, according to TLL’s Annual Licensing Business Survey. This is the fastest…


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Compensation

Average Licensing Executive Salary Drops by $5,000 in 2019; Few Expect Raises, Bonus in 2020 as Working Conditions Stagnate

The licensing professionals behind the multi-million-dollar global licensing industry are overwhelmingly experienced, satisfied with their work, and willing to put in the hours, according to TLL’s 2019–2020 Salary Survey…


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Covid-19

Licensing Executives Expect Covid-19 to Reduce Licensed Retail Sales by -43%

When asked about how direct the impact of Covid-19 is on their business, 98% of respondents to The Licensing Letter’s 2019–2020 Salary Survey indicated that there was at least some indirect impact, with 60% reporting that there was a direct impact…


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TLL Survey

Breaking Down the Numbers Behind TLL’s 2019–2020 Annual Survey

Every year we strive to bring you the most representative figures behind the licensing business. Here are the number’s behind this year’s Survey: Breaking out the respondents by function…


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Royalties

Average Royalty Income Up 5.0% Worldwide in 2019

On average, licensing executives reported a 5.0% increase in royalty income in 2019. Seventy-three percent of respondents to TLL’s 2019–2020 Licensing Business Survey reported that royalty income was up from the previous year…


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Covid-19

Licensing Execs Pessimistic About After-Effects of Covid-19; 75% Say Business Will Drop by 25%

In this year’s edition of TLL’s Annual Licensing Business Survey, we introduced new questions specifically targeting the impact of Covid-19 on respondents’ licensing business…


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Australia/New Zealand

Fashion, Sports Boost Australia/New Zealand Licensed Retail Sales to $2.4 Billion in 2019

Licensed retail sales in Australia and New Zealand grew 7.3% over the nine-year period of 2011–2019, according to TLL’s International Licensing report…


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Worldwide

Top Licensed Retail Sales Figures to Have On-hand in the New Year

While TLL is crunching the official stats for 2019 over the next month, here are some figures and trends we’re tracking for next year…


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Share of Retail Sales of Art-based Licensed Merchandise, by Territory, Worldwide


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