Description
Just Released!
2022 Licensing Sales Survey Report
By Gary Symons,
Editor-in-Chief,
The Licensing Letter
The 2022 TLL Licensing Sales Survey provides an overview of the results, trends, challenges, and opportunities that are currently driving revenue for U.S. and international licensing programs.
The 2022 Survey provides a systematic snapshot of 23 industries in North America and EMEA, and explores the likely shape of each industry’s recovery in a post COVID-19 environment– and key risks around our forecasts.
Here’s is just a sample of the market and trend analysis based on survey results that your 2022 TLL Licensing Sales Survey delivers:
- War Pandemic and Famine Threaten Licensing Recovery
- Dark Clouds Looing on Licensing Horizon
- North America Saw Highest Growth in Licensing Sales
- China Lockdowns Continue to Plague Licensing Industry
- ANZ, Africa and LatAm Report Licensing Recovery
- Art, Sports, Music, and Restaurant Licensing Soar
- Film, Experiential See Greatest Boost
- NRF Says Retail Remains Strong … for Now
- Massive Retail Recovery in 2021 Boost Licensing Sales
- European Economies Most Threated by Rising Inflation
- Consumer Confidence at Lowest level Since 2008
- Respondents Say Europe Saw Greatest Decrease in Sales
- What Types of Properties Saw the Greatest Decrease?
- What Category Saw the Greatest Increase in Sales?
- And More!
But that’s just the tip of the iceberg! Here is just a sample of the industry survey data your 2022 TLL Licensing Sales Survey provides:
- Estimated amount of annual retail sales of licensed products in US dollars
- Did licensed retail sales rise, fall, or stay the same in calendar year 2021
- Regions or countries which saw the greatest increase in licensed product retail sales in 2021
- Regions or countries which saw the greatest decrease in licensed product retail sales in 2021
- Regions or countries where retail sales of licensed products were flat in 2021
- Types of brands/properties licensed in 2021
- % of Respondents Whose Sales Rose
- % of Respondents Whose Sales Fell
- % of Respondents Whose Sales Neither Rose or Fell
- Sales Performance in North America 2021 vs. 2020
- % Reporting Sales Fell in North America; 2021 vs. 2020
- % Reporting Increased Sales in Latin America
- Sales Performance in Latin America. 2021 vs. 2020
- % Reporting Sales Increased in Western Europe; 2021 vs.
- % Reporting Sales Fell in Western Europe; 2021 vs. 2020
- Sales Performance in Western Europe. 2021 vs. 2020
- % Reporting Sales Increased in Central and Eastern Europe; 2021 vs. 2020
- Sales Performance in Central and Eastern Europe 2021 vs. 2020
- % Reporting Sales Fell in Central and Eastern Europe; 2021 vs. 2020
- % Reporting Sales Increased in Asia; 2021 vs. 2020
- Sales Performance in Asia; 2021 vs. 2020
- % Reporting Sales Fell in Asia; 2021 vs. 2020
- % Reporting Sales Increased in Middle East; 2021 vs. 2020
- Sales Performance in Middle East; 2021 vs. 2020
- % Reporting Sales Fell in Middle East; 2021 vs. 2020
- % Reporting Sales Increased in Africa; 2021 vs. 2020
- Sales Performance in Africa; 2021 vs. 2020
- % Reporting Sales Fell in Africa; 2021 vs. 2020
- % Reporting Sales Increased in Australia/New Zealand; 2021 vs. 2020
- Sales Performance in Australia/New Zealand; 2021 vs. 2020
- % Reporting Sales Fell in Australia/New Zealand; 2021 vs. 2020
- % of Companies who expect their licensing business to grow
- % of Companies who expect their licensing business to shrink
- Property types that saw the greatest increase in retail sales of licensed products in 2021
- Property types that saw the greatest decrease in retail sales of licensed products in 2021
- Property types that saw flat retail sales of licensed products in 2021
- Property categories that saw the greatest increase in retail sales of licensed products in 2021
- Property categories that saw the greatest decrease in retail sales of licensed products in 2021
- Property categories that saw flat retail sales of licensed products in 2021
Stay on top of today’s rapidly-changing licensing industry! Get your 2022 TLL Licensing Sales survey Report NOW.
BONUS: Get the 2021 Report FREE.
NOTE: The 2022 TLL Licensing Sales Survey is available FREE to TLL Prime Members. Click Here to find out more about TLL Prime now.