The Global Market For Licensed Preschool Properties



Changing conditions in the licensing landscape are affecting the $10.6 billion preschool market arguably more than any other sector of licensing.

The Global Market For Preschool Licensed Properties, the research study from the editors of The Licensing Letter, details retail sales, licensing activity, media exposure, promotional activities, and more for 137 preschool properties doing business globally or in local markets around the world.

The report is divided into seven parts:

  • Part I defines the preschool market and the sub-segments within it.
  • Part II looks at media usage by preschoolers including mobile apps and how licensed properties are marketed, gain exposure, and translate to consumer products.
  • Part III examines the global landscape, including the way preschool properties are defined and marketed around the world, as well as the increasingly global origin of preschool properties.
  • Part IV outlines the landscape of preschool properties at retail including: the overstuffed pipeline of brick-and-mortar retail, the growth of online retail, how preschool properties are narrowing focus and limiting product categories to see success, the overall effect on sales, and how your preschool property can use this change to get ahead of your competition.
  • Part V summarizes strategic considerations for your preschool property. You’ll see: the success some properties are seeing by changing launch strategies, the effects of digital media, the growth in experiential marketing and live events and, the success that retro properties are experiencing with re-launches and spin-offs.
  • Part VI covers possible future hits in 2015. And covers valuing the preschool sector, including global retail sales by category. A breakdown of preschool properties with retail sales over $100 million, $50-$100 million, $20-$50 million, $10-$20 million, $5-$10 million, and under $5 million.
  • Part VII provides short profiles of 30 properties with a variety of sizes and scope, geographic origins, ownership, and the strategies they use for success.

The Global Market For Licensed Preschool Properties reveals how certain new preschool properties are successfully launching across multiple platforms, using mobile apps and toy lines or launching first on Netflix and Hulu to generate interest and market share before going to traditional children’s TV. You’ll learn how they bypass the traditional gatekeepers to preschool property success and launch at a fraction of the cost.

Inside The Global Market For Preschool Licensed Properties you will get:

  • Which 20 preschool properties had retail sales of licensed merchandise of $100 million or more each in 2014?
  • What percent of preschool merchandise sold is toys, apparel, and other categories?
  • The six properties licensing executives predict will be “hot” in 2015.
  • How media consumption by preschoolers is changing dramatically.
  • How to support the launch of your preschool property with apps and video-on-demand.

The Global Market For Preschool Licensed Properties defines just what “preschool” means in different countries, looks at how preschooler media use drives sales of licensed merchandise, outlines new launch techniques selected properties are using to get ahead of the competition, and ranks more than 130 licensed preschool properties by The Licensing Letter’s proprietary retail sales estimates.

Site licenses are available for those who wish to share TLL publications with their colleagues. Please contact Jen at or 888-729-2315 for details.