The Licensing Letter

2023 Licensing Expo

Bluey’s Road to ‘Global Domination’ A Proof of Concept for Doctor Who

By Gary Symons TLL Editor in Chief Not that many years ago the BBC was known outside the UK primarily as a purveyor of international news. Before streaming, there just wasn’t that much awareness in the US, for example, that the BBC is also one of the largest producers of top flight TV series and films. Ironically, it was a little kid’s show from Australia called Bluey, … [Read more...] about Bluey’s Road to ‘Global Domination’ A Proof of Concept for Doctor Who

TLL Interview: How Hasbro Plans to Win the Game of Licensing

Claire Gilchrist Explains How Hasbro’s ‘Church of Focus’ is Designed to Create Billion Dollar Brands By Gary Symons TLL Editor in Chief Of all the interviews I conducted at Licensing Expo this year, among the most interesting was with Hasbro VP Claire Gilchrist. We’ve written before about Hasbro’s plans to streamline its operations into three primary … [Read more...] about TLL Interview: How Hasbro Plans to Win the Game of Licensing

Trade Shows: Tickets Available For Licensing Expo Opening Night Party

The Licensing Expo Opening Night Party returns this year, following the packed and hugely successful event in 2022. Licensing International says tickets are now available for this important networking event, exclusively for Licensing Expo guests, and located a short walk from the show floor. “It was a no brainer to bring the Opening Night Party back this year after seeing … [Read more...] about Trade Shows: Tickets Available For Licensing Expo Opening Night Party