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Aardman Unveils ‘Very Small Creatures’ For Very Small Children

The renowned British claymation studio Aardman has unveiled a new series for 1- to 3-year-olds called The Very Small Creatures. Aardman is best known for its breakout hit Wallace & Gromit, and has since rolled out several… . . . read more

Aardman Announces Hilarious New License Deals

The hilarious Animation studio Aardman has announced several new licensing deals for two of its most famous brands, Wallace & Gromit, and the spinoff Shaun the Sheep. The Wallace & Gromit series of short stop-action… . . . read more

Aardman Secures Two Licensing Deals for Robin Robin

The animation studio Aardman, which got its start with the celebrated Wallace and Gromit series, has secured two new licensing deals for its new animated musical special Robin Robin. Aardman this week announced it has… . . . read more

Experiential

Experiential: Live Shows, Tech & Film

New and cutting-edge brand extentions from Feld Entertainment, Universal, Kraft Heinz, Disney, and more—with sequels greenlighted from Aardman and Paramount…


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Industry

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Universal Filmed Entertainment Group, Sequential Brands, ABG, Endemol Shine, Warner Bros., Turner and more…


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EXPERIENTIAL

Licensing to Theme Parks Builds Revenue & Brand Exposure

One of the editors of The Licensing Letter was recently at a party on the Universal Studios backlot when some fellow guests began, by their own admission, to “geek out” over the distant spires of The Wizarding World of Harry Potter, which is under construction for a planned opening next year. The attraction…

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