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Amazon licensing deals

Amazon Changing the Game With Do, Re & Mi Licensing Deal

September 24, 2021

By Gary Symons TLL Editor in Chief The global play company Jazwares announced this week the release of its exclusive Do, Re & Mi product line, licensed from the Amazon original series. And while The Licensing Letter writes about product releases on a daily basis, the deal on the Do, Re & Mi warrants some special attention by readers, as it signifies a coming sea change … [Read more...] about Amazon Changing the Game With Do, Re & Mi Licensing Deal

How LEGO’s Monkie Kid Deal With Amazon Could Change Toy Licensing

September 14, 2021

By Gary Symons TLL Editor in Chief. LEGO is taking its first steps in a partnership with Amazon Kids+, as the hit Asian series Monkie Kid debuted on the streamer on Sept. 9. And that deal is much more than just a content agreement. In fact, it could point to a huge advantage for Amazon that changes the way toy companies look at content and product licensing, and who they choose … [Read more...] about How LEGO’s Monkie Kid Deal With Amazon Could Change Toy Licensing

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