The Licensing Letter

anime licensing

Jazwares and Crunchyroll Partner on Anime Collectibles

By Allison Watkinson TLL Reporter Toymaker Jazwares is teaming up with the anime streamer Crunchyroll to develop a new anime collectibles portfolio. Jazwares is a global toy manufacturing company that creates products based on its portfolio of wholly-owned and licensed brands. Jazwares was acquired by the international holding company, Berkshire Hathaway, in 2022. The … [Read more...] about Jazwares and Crunchyroll Partner on Anime Collectibles

Crunchyroll Launches Cleverly Named ‘Ani-May’ Celebrations

By Allison Watkinson TLL Reporter Crunchyroll is launching a long-term anime-focused celebration called Ani-May with global retail and digital licensing partnerships. The partnerships will include a variety of consumer products collections, digital activations, and in-store promotions based on licensed anime series. The licensed consumer products will include apparel, … [Read more...] about Crunchyroll Launches Cleverly Named ‘Ani-May’ Celebrations

Anime: Concept One Expands Licensing Partnership With Viz Media

By Allison Watkinson TLL Reporter Concept One and VIZ Media are expanding their licensing partnership to include accessory collections for two additional anime properties. The expansion adds the product licensing rights to Viz Media's Death Note and Komi Can't Communicate franchises to the company's pre-existing partnership. Concept One is a fashion and accessories … [Read more...] about Anime: Concept One Expands Licensing Partnership With Viz Media

Viz Media Tags WP Brands As Its Agent in Oceania Markets

By Allison Watkinson TLL Reporter VIZ Media has appointed WP Brands as its Oceania licensing agency for the Australia and New Zealand regions. WP Brands is a licensing, marketing, and content syndication specialist for the Oceania markets. The agency offers its services for all categories of entertainment and lifestyle properties. “This is an amazing opportunity, and … [Read more...] about Viz Media Tags WP Brands As Its Agent in Oceania Markets

Crunchyroll Celebrates Spooky Anime Available for Licensing

By Allison WatkinsonTLL ReporterThe anime streaming service, Crunchyroll is spotlighting several horror anime series for licensing opportunities this Halloween. “Halloween may come once a year, but anime’s most spine-tingling stories are available for our licensing partners year-round,” said Anna Songco Adamian, Vice President of Consumer Products at Crunchyroll. “The … [Read more...] about Crunchyroll Celebrates Spooky Anime Available for Licensing

Anime Hit One Piece Marks 1,000 Episodes With New Licensing Deals

By Allison Watkinson TLL Reporter Just a week away from this month’s Licensing Expo 2022, renowned animation studio Toei Animation Inc. has released the first-ever licensing report for its One Piece franchise. This report provides an annual wrap-up of licensing gains for the studio's hit anime franchise, One Piece. It also details new license agreements, license renewals, and … [Read more...] about Anime Hit One Piece Marks 1,000 Episodes With New Licensing Deals

Crunchyroll Announces Anime Partnership With Fuji TV

Anime fans will be thrilled to hear of a new partnership between Crunchyroll and Fuji TV in Japan. The deal, announced Friday, will see the companies working together to develop and produce a number of new anime series that will be broadcast by Fuji TV's +Ultra in Japan, and then streamed globally by Crunchyroll. Anime is a story-telling format developed in Japan, and that … [Read more...] about Crunchyroll Announces Anime Partnership With Fuji TV

Dim Mak Teams Up On Anime Fashion Line Based on Bleach

Steve Aoki’s fashion and record label Dim Mak has teamed up with VIZ Media to release the official DIM MAK x BLEACH collaboration, a limited edition line-up of anime inspired tees and hoodies featuring original art from the iconic series Bleach. Tite Kubo’s long-running fantasy-adventure Bleach is one of the world's most popular and influential anime series, and is known as … [Read more...] about Dim Mak Teams Up On Anime Fashion Line Based on Bleach

An Explosion of Licensing Deals for Crunchyroll

Anime is more popular than ever around the globe, and the fortunes of Anime streamer Crunchyroll have also soared in terms of new licensing deals. Crunchyroll is a global anime brand with more than 5 million subscribers and over 120 million registered users, and just last week became even more influential as it was acquired by Sony Pictures Entertainment from AT&T. The … [Read more...] about An Explosion of Licensing Deals for Crunchyroll

Sony’s Funimation Acquires Crunchyroll from AT&T  

Sony Pictures Entertainment took a major step to become  the leader in the world of anime, completing its planned acquisition of Crunchyroll. Sony acquired Crunchyroll from AT&T through its Funimation Global Group, which is already one of the world's largest anime entertainment companies, for over $1 billion. Funimation is a joint venture between SPE and Sony Music … [Read more...] about Sony’s Funimation Acquires Crunchyroll from AT&T