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Latest Numbers

Breaking Down TLL’s Annual Survey

Every year we strive to bring you the most representative figures behind the licensing business. To that end, TLL’s Annual Licensing Business Survey is one of the most powerful tools we use to better serve you. Here are the number’s behind this year’s Survey. Breaking out the respondents by function, 39% work as licensees, 26% as licensors, 24% as agents, and the remaining 12% as consultants, service providers, and retailers. When asked to estimate the amount of annual retail sales of licensed product respondents were responsible for managing, licensing executives working as licensors reported the greatest amount, on average, with over $200 million in licensing business each (responses ranged from $25,000 to $2 billion). The average licensee oversaw $25 million worth of licensed retail sales, ranging from $50,000 to $450… . . . read more