The Licensing Letter

ASPIRE

ABSOLUT Vodka Mixes with Quadrille Publishing for a Licensed Cocktail Recipe Book

By Allison WatkinsonTLL ReporterThe Absolut Company has partnered with Quadrille to publish a licensed recipe book called Absolut Cocktails.The Absolut Cocktails book includes 80 easy-to-follow Absolut Vodka drink recipes, bartending equipment hacks, expert mixology tips, and more.Quadrille secured the publishing rights from The Absolut Company in a deal brokered by WildBrain … [Read more...] about ABSOLUT Vodka Mixes with Quadrille Publishing for a Licensed Cocktail Recipe Book

Smoby Toys and Kärcher Partner For Good Clean Fun

By Allison Watkinson TLL Reporter ASPIRE has secured a deal with Smoby Toys for a role-play toy range based on the cleaning technology brand Kärcher. ASPIRE is the corporate & lifestyle division of the sport, entertainment and brand licensing agency, WildBrain CPLG. With its global team of licensing, sales, and retail experts, ASPIRE delivers strategic and long-term … [Read more...] about Smoby Toys and Kärcher Partner For Good Clean Fun