The Licensing Letter

Authentic Brands Group

Hunter Boots Expands Footprint in China Through Merger Deal

Authentic Brands Group Announces Partnership with Baozun By Gary Symons TLL Editor in Chief The legendary British bootmaker Hunter will sell 51% of its business in China to local firm Baozun Inc. The deal was announced by Authentic Brands Group, which owns the Hunter Boots brand globally. Hunter is a global footware company known for having developed the Original … [Read more...] about Hunter Boots Expands Footprint in China Through Merger Deal

Authentic Brands Group Partners With Peerless Clothing For Vince Fashion Brand

By Allison WatkinsonTLL ReporterAuthentic Brands Group has entered a long-term licensing partnership with Peerless Clothing International for the luxury fashion brand, Vince. Per the the terms of the agreement, Peerless will be responsible for designing, manufacturing and distributing Vince’s men’s clothing, dress shirts, neckwear and accessories across the U.S. and … [Read more...] about Authentic Brands Group Partners With Peerless Clothing For Vince Fashion Brand

Authentic Brands Group Secures the Future of Rockport Footwear

By Allison WatkinsonTLL ReporterAuthentic Brands Group has acquired Rockport footwear following an approved sales transaction by the U.S. Bankruptcy Court for the district of Delaware.Authentic is a global brand development, marketing and entertainment platform that currently owns more than 40 lifestyle, entertainment and media brands. Authentic works to connect brands with its … [Read more...] about Authentic Brands Group Secures the Future of Rockport Footwear

Authentic Brands Receives Half-Billion Dollar Investment

By Gary Symons TLL Editor in Chief The global brand owner Authentic Brands Group announced it received a $500M investment from its current investor General Atlantic. The global growth equity firm has now invested roughly $2 billion in Authentic. General Atlantic first invested in Authentic Brands in 2017, and while it cashed out on its initial investment, the company … [Read more...] about Authentic Brands Receives Half-Billion Dollar Investment

Authentic Brands Acquires IP of Hunter Boot’s Brand

By Allison Watkinson TLL Reporter Authentic Brands Group has acquired the intellectual property of the British outdoor lifestyle brand Hunter. The Hunter lifestyle brand currently offers an extensive collection of footwear, outerwear, bags and accessories designed for outdoor performance in both rural and urban environments. To support Hunter's international … [Read more...] about Authentic Brands Acquires IP of Hunter Boot’s Brand

Authentic Brands and Global Citizen Launch Take Action Campaign

By Allison Watkinson TLL Reporter Authentic Brands Group and Global Citizen have launched their co-branded Take Action campaign to raise awareness for global poverty. The co-branded four-year Take Action partnership between Authentic Brands and Global Citizen was initially announced earlier this year. The charitable initiative will appear across a series of co-branded … [Read more...] about Authentic Brands and Global Citizen Launch Take Action Campaign

Apparel: Authentic and Versa Partner on Geoffrey Beene Collection

By Allison Watkinson TLL Reporter Authentic Brands and Versa Group have partnered on a collection of licensed dress shirts inspired by the fashion designer Geoffrey Beene. “We are thrilled to announce our newest partnership for Geoffrey Beene,” said Authentic Brands VP, Scott Orenstein. “Authentic’s partnership with Versa Group will build upon Geoffrey Beene’s deep … [Read more...] about Apparel: Authentic and Versa Partner on Geoffrey Beene Collection

Update: Authentic Brands Group Signs Agreement to Acquire Boardriders

By Gary Symons TLL Editor in Chief Updating our story last week, Authentic Brands Group has signed a definitive agreement to purchase Boardriders. Through the acquisition Authentic strategically expands its portfolio of world-renowned superbrands with the addition of the most iconic brands in board sports including Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, … [Read more...] about Update: Authentic Brands Group Signs Agreement to Acquire Boardriders

Fashion Licensing: Nautica Signs on Long-Term Licensee for Women’s Apparel

By Allison Watkinson TLL Reporter Authentic Brands Group has announced the signing of a long-term license with G-III Apparel Group for Nautica women’s apparel. Authentic Brands Group is a global brand development, marketing and entertainment platform. The company specializes in multimedia marketing campaigns, licensing partnerships, and connecting brands with retailers … [Read more...] about Fashion Licensing: Nautica Signs on Long-Term Licensee for Women’s Apparel

Authentic Brands Group Partners with Sport Dimension for Nautica Seascooters

By Allison WatkinsonTLL Reporter Authentic Brands Group has partnered with water sports manufacturer Sport Dimension on a line of seascooters for its Nautica brand. The licensing agreement between the two companies makes Sport Dimension responsible for designing, distributing and manufacturing Nautica branded Seascooters worldwide. Nautica is a US-based lifestyle brand … [Read more...] about Authentic Brands Group Partners with Sport Dimension for Nautica Seascooters