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Authentic Brands Group

Who’s News: Authentic Brands Group Appoints Sanjeet Mehta as EVP, Head of India

March 20, 2025

TLL Staff Former Disney exec Sanjeet Mehta has been appointed Head of India by the global brand and licensing giant Authentic Brands Group. Mehta brings more than 25 years of experience across retail, sales, business development and marketing. ABG says he has demonstrated a proven track record in overseeing large-scale operations, spearheading startups and working in highly … [Read more...] about Who’s News: Authentic Brands Group Appoints Sanjeet Mehta as EVP, Head of India

Champion Lands a Bullseye with Target Partnership

March 2, 2025

By Allison Watkinson TLL Reporter Target and Champion have signed a multi-year licensing partnership to launch an extensive product line that spans apparel, accessories, sporting goods and more. Currently owned by Authentic Brands Group, Champion is a long-standing fashion label that offers a full range of high-quality active-wear and functional performance … [Read more...] about Champion Lands a Bullseye with Target Partnership

Authentic Brands Grants License to Outdoor Collective for Spyder Apparel

February 13, 2025

By Gary Symons TLL Editor in Chief Authentic Brands Group just granted Outdoor Collective (OC) the manufacturing license for Spyder, a top brand in ski and snow apparel. Founded in 1978, Spyder is globally recognized for its innovation, athlete-driven designs, and performance-driven winter sportswear. The brand is also a leader in sustainability, as it has developed … [Read more...] about Authentic Brands Grants License to Outdoor Collective for Spyder Apparel

Authentic and Orbico Partner to Expand Champion Across EMEA

December 11, 2024

By Allison Watkinson TLL Reporter Authentic Brands Group and Orbico Group have signed a long-term collaborative partnership to expand the Champion lifestyle brand across EMEA. The announcement of this new long-term partnership follows Authentic's recent acquisition of the Champion athletic-wear brand. The acquisition agreement went into effect on September 30, … [Read more...] about Authentic and Orbico Partner to Expand Champion Across EMEA

Authentic Brands Group and Saks Global Announce Joint Luxury Venture

October 9, 2024

By Allison Watkinson TLL Reporter Authentic Brands Group and Saks Global are expanding their partnership with a new joint business venture called Authentic Luxury Group (ALG). The new joint venture will leverage the combined capabilities of Authentic's licensing expertise and Saks Global's e-commerce and retail presence to further expand Authentic’s portfolio of luxury brands. … [Read more...] about Authentic Brands Group and Saks Global Announce Joint Luxury Venture

Authentic Acquires Champion in Estimated $1.2 Billion Deal

October 2, 2024

By Gary Symons TLL Editor in Chief Authentic Brands Group has completed its second-largest acquisition, buying out the sportswear giant Champion from HanesBrands. ABG announced this week it has finalized the deal to acquire Champion, which generates close to $3 billion in annual revenue. Champion is a long-time leader in the sportswear segment, and is credited with … [Read more...] about Authentic Acquires Champion in Estimated $1.2 Billion Deal

Authentic Brands Appoints Jeff Daggett As SVP-Head of Japan

July 2, 2024

By Allison Watkinson TLL Reporter Authentic Brands Group has announced the appointment of Jeff Daggett to drive growth in Asia as Senior Vice President – Head of Japan. With more than three decades of industry experience, ABG says Daggett will play an integral role in strengthening Authentic’s foothold presence and driving brand growth within the Japanese … [Read more...] about Authentic Brands Appoints Jeff Daggett As SVP-Head of Japan

Authentic Brands Signs Key eCommerce Deal With Cart.com

June 18, 2024

By Gary Symons TLL Editor in Chief Retail giant Authentic Brands Group has just signed a major strategic agreement with Cart.com for marketing and ecommerce services. Cart.com is a leading provider of unified commerce and logistics solutions, which enable merchants to sell and fulfill wherever their customers are. Through the partnership, Cart.com will provide … [Read more...] about Authentic Brands Signs Key eCommerce Deal With Cart.com

HanesBrands Signs Agreement to Sell  Champion Business to ABG

June 10, 2024

By Allison Watkinson TLL Reporter Authentic Brands Group (ABG) has entered into a definitive agreement with HanesBrands to acquire the IP and operating assets for Champion athletic apparel. Initially created in 1919, the Champion brand focuses on creating and distributing high-quality athletic and lifestyle apparel. The brand currently operates in more than 90 countries across … [Read more...] about HanesBrands Signs Agreement to Sell  Champion Business to ABG

Authentic Brands Agrees to Acquire Champion for $1.2 Billion

June 6, 2024

By Gary Symons TLL Editor in Chief Authentic Brands Group has signed a binding agreement to acquire the sportswear brand Champion Athleticwear. The deal will see ABG expanding its brand empire by purchasing Champion from HanesBrands. The move is a continuation of Authentic Brand's inexorable expansion of its sports, lifestyle, fashion, and entertainment … [Read more...] about Authentic Brands Agrees to Acquire Champion for $1.2 Billion

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