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Authentic

Authentic and Gardiners Bring Sperry to the UK and Ireland

June 25, 2025

By Allison Watkinson TLL Reporter Authentic Brands Group has partnered with Gardiner Bros (Gardiners) to relaunch the Sperry footwear brand across the UK and Ireland. Per the terms of the licensing agreement, Gardiners has been named the official distribution partner for Sperry's products throughout the two regions. This includes the brand's flagship range of … [Read more...] about Authentic and Gardiners Bring Sperry to the UK and Ireland

Authentic Expands Juicy Couture with Centric Brands 

June 23, 2025

By Allison Watkinson TLL Reporter Authentic Brands Group is expanding its Juicy Couture property with a new beauty collection through a licensing partnership with Centric Brands. The new Juicy Couture collection includes a wide range of cruelty-free products for hair care, hygiene, nails and cosmetics. Through its beauty division, Centric will design, manufacture … [Read more...] about Authentic Expands Juicy Couture with Centric Brands 

Who’s News: Authentic Appoints Tim Derner as Global Head of Marketplaces

June 20, 2025

By Allison Watkinson TLL Reporter Authentic Brands Group has appointed Tim Derner to serve as the company's global head of marketplaces. In his new role at Authentic, Derner is responsible for spearheading the expansion of the company's global distribution initiatives. Derner's main areas of focus include strengthening existing partnerships and developing new avenues of … [Read more...] about Who’s News: Authentic Appoints Tim Derner as Global Head of Marketplaces

Authentic and Orbico Partner to Expand Champion Across EMEA

December 11, 2024

By Allison Watkinson TLL Reporter Authentic Brands Group and Orbico Group have signed a long-term collaborative partnership to expand the Champion lifestyle brand across EMEA. The announcement of this new long-term partnership follows Authentic's recent acquisition of the Champion athletic-wear brand. The acquisition agreement went into effect on September 30, … [Read more...] about Authentic and Orbico Partner to Expand Champion Across EMEA

Authentic Brands Group and Saks Global Announce Joint Luxury Venture

October 9, 2024

By Allison Watkinson TLL Reporter Authentic Brands Group and Saks Global are expanding their partnership with a new joint business venture called Authentic Luxury Group (ALG). The new joint venture will leverage the combined capabilities of Authentic's licensing expertise and Saks Global's e-commerce and retail presence to further expand Authentic’s portfolio of luxury brands. … [Read more...] about Authentic Brands Group and Saks Global Announce Joint Luxury Venture

HanesBrands Signs Agreement to Sell  Champion Business to ABG

June 10, 2024

By Allison Watkinson TLL Reporter Authentic Brands Group (ABG) has entered into a definitive agreement with HanesBrands to acquire the IP and operating assets for Champion athletic apparel. Initially created in 1919, the Champion brand focuses on creating and distributing high-quality athletic and lifestyle apparel. The brand currently operates in more than 90 countries across … [Read more...] about HanesBrands Signs Agreement to Sell  Champion Business to ABG

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