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Experiential Licensing: Mattel and Kilburn Launch World of Barbie Attraction

Kilburn Lives has announced a partnership with Mattel for a new upcoming immersive attraction, the World Of Barbie. “We were asked to bring Barbie’s playset to life. Who can say no to that opportunity?” said Kilburn… . . . read more

Prices Soar As Collectors Clamor For Barbie’s Queen Elizabeth Doll

By Gary Symons TLL Editor in Chief Mattel’s Barbie has released a collector’s edition doll portraying Queen Elizabeth II for her Platinum Jubilee. And within hours of its release on Wednesday, the Barbie Signature Queen… . . . read more

Toy Licensing: Mattel Sends Barbie To The International Space Station

One Giant Leap for Dollkind: Barbie Explores New Frontier in First Trip to Space US toymaker Mattel has collaborated with the ISS National Lab to send Barbie dolls into space for the first time. In… . . . read more

Toy Licensing: Barbie Celebrates Women’s Day With Global Campaign

Play and entertainment giant Mattel announced its Barbie franchise has launched a massive, global campaign to mark International Women’s Day. The company says it has created a multi-faceted campaign that is aimed a providing more… . . . read more

Barbie And Fashion House Balmain Enter The World Of NFTs

Mattel this week announced the launch of an unprecedented partnership between the Barbie brand and French luxury fashion label, Balmain. Developed as a celebration of both Barbie and Balmain’s combined impact on fashion and greater… . . . read more

WowWee Dreams Big With Barbie Dream Playhouse

The innovative play company WowWee, best known for its groundbreaking robots, has launched a new pop-up Barbie Dream House, in partnership with Mattel. WowWee launched with the introduction of its Robosapien toy robot in 2004,… . . . read more

Barbie Honors Frontline Heroes With New Program

In real life, heroes usually don’t wear a cape, and they don’t have super powers. What they do have is selflessness, persistence and courage, like the many thousands of frontline medical workers who have risked… . . . read more


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