Kilburn Lives has announced a partnership with Mattel for a new upcoming immersive attraction, the World Of Barbie. “We were asked to bring Barbie’s playset to life. Who can say no to that opportunity?” said Kilburn… . . . read more
Prices Soar As Collectors Clamor For Barbie’s Queen Elizabeth Doll
April 22, 2022
By Gary Symons TLL Editor in Chief Mattel’s Barbie has released a collector’s edition doll portraying Queen Elizabeth II for her Platinum Jubilee. And within hours of its release on Wednesday, the Barbie Signature Queen… . . . read more
Toy Licensing: Mattel Sends Barbie To The International Space Station
April 18, 2022
One Giant Leap for Dollkind: Barbie Explores New Frontier in First Trip to Space US toymaker Mattel has collaborated with the ISS National Lab to send Barbie dolls into space for the first time. In… . . . read more
Toy Licensing: Barbie Celebrates Women’s Day With Global Campaign
March 2, 2022
Play and entertainment giant Mattel announced its Barbie franchise has launched a massive, global campaign to mark International Women’s Day. The company says it has created a multi-faceted campaign that is aimed a providing more… . . . read more
Barbie And Fashion House Balmain Enter The World Of NFTs
January 6, 2022
Mattel this week announced the launch of an unprecedented partnership between the Barbie brand and French luxury fashion label, Balmain. Developed as a celebration of both Barbie and Balmain’s combined impact on fashion and greater… . . . read more
WowWee Dreams Big With Barbie Dream Playhouse
October 1, 2021
The innovative play company WowWee, best known for its groundbreaking robots, has launched a new pop-up Barbie Dream House, in partnership with Mattel. WowWee launched with the introduction of its Robosapien toy robot in 2004,… . . . read more
Barbie Honors Frontline Heroes With New Program
August 5, 2021
In real life, heroes usually don’t wear a cape, and they don’t have super powers. What they do have is selflessness, persistence and courage, like the many thousands of frontline medical workers who have risked… . . . read more