The Licensing Letter

bimbo bakeries licensing

Entenmann’s Partners with Sorrisa Group to Launch New Frozen Treats

By Allison Watkinson TLL Reporter Bimbo Bakeries USA is partnering with Sorrisa Group Inc. to release a line of ice cream products inspired by Entenmann’s baked goods. The partnership was brokered by Bimbo’s exclusive licensing agency Brand Central LLC. Brand Central is a global business consultation agency that provides services such as brand extensions, trend … [Read more...] about Entenmann’s Partners with Sorrisa Group to Launch New Frozen Treats

Licensing Agencies: Bimbo Signs Sweet Deal With Brand Central

By Gary Symons TLL Editor in Chief Bimbo Bakeries USA has signed on with Brand Central as its exclusive licensing agency. Brand Central is among the world's largest licensing agencies, and is particularly known for its expertise in the area of food and beverage licensing. It represents some of the world’s most recognized food brands, including Mars Wrigley, Kraft Heinz, … [Read more...] about Licensing Agencies: Bimbo Signs Sweet Deal With Brand Central