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Boutique Licensing Agency Lands Major Deal With Sanrio

The Brand New Licensing Agency Inks Deal With Sanrio Property Mr. Men and Little Miss The new Boutique Licensing Agency—aka BLA!—was formed as an EMEA-focused licensing agency whose aim is to transform the partnership experience in the licensing industry, and their approach seems to be working. Only a few months after formally entering the market, BLA! hit the ground running with its first representation: Mr. Men and Little Miss, the famous British brand owned by the Japanese multinational corporation Sanrio Co., Ltd. BLA! says it is a new agency inspired by a customer-centric approach and new thinking, but it is building on a base of experience and expertise across multiple categories and regions.  Heading a list of founders that reads like a who’s who of major names from successful global… . . . read more


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