The innovative publishing platform Wattpad is teaming up with ViacomCBS to create a slate of new TV series. Wattpad is a different type of publishing service, as it focuses on creating success for writers whose… . . . read more
Literary Licensing: Scholastic Partners With JK Rowling To Donate Thousands of Books
December 1, 2021
Scholastic is celebrating Christmas by donating 110,000 children’s books, in partnership with Harry Potter author JK Rowling. The global children and educational publisher says it will donate 100,000 assorted children’s books to 100 Title 1… . . . read more
Experiential Licensing: Seuss Deal Means You Can Stay in the Grinch’s Cave Near Whoville
November 30, 2021
By Gary Symons TLL Editor in Chief It’s definitely one of the weirder press releases we got this week. First of all, the dateline for the story was from Whoville, which many will know is… . . . read more
Le Creuset and Harry Potter Put The Magic Into Cooking
November 29, 2021
Le Creuset has launched a Harry Potter-themed collection of its famous, multi-colored cookware through a licensing partnership with Warner Bros. Consumer Products. “The experience of cooking and sharing a memorable meal with loved ones is pure… . . . read more
Beverage Licensing: Diageo Partners With Insight Editions on Guinness Cookbook
November 18, 2021
Guinness, one of the world’s most iconic and beloved brewers, has partnered with established publisher, Insight Editions, to bring the taste of Guinness to consumers’ kitchen with The Official Guinness Cookbook. The cookbook, created through… . . . read more
Pre-School Licensing: Hasbro Announces Peppa Pig Early Years Learning Program “Learn with Peppa”
November 17, 2021
Hasbro has announced a new program with Penguin Random House called Learn with Peppa, a major new brand extension to help promote early years learning. The program will kick off towards the end of 2022 with… . . . read more
Book Licensing: Ninja Life Hacks Inks Licensing Deal With Fathead
November 2, 2021
The best selling children’s series Ninja Life Hacks announced a license agreement with Fathead for vinyl wall graphics, cutouts, wall hangings and more. The Ninja Life Hacks licensing deal with Fathead brings the Ninja Life Hacks… . . . read more
Sports Licensing: Opus and The R&A Collaborate On New Book To Celebrate The 150th Open
October 25, 2021
Opus and The R&A today announced the planned publication and pre-order release of The Open Opus, which will celebrate the 150th playing of The Open and documents the history of the world’s oldest and most prestigious… . . . read more
David Sprei Hired To Head Penguin Ventures
October 13, 2021
Penguin Random House Children’s Appoints New Commercial Director for Penguin Ventures to Drive Opportunities for Growth and Innovation Children’s literature giant Penguin Random House Children’s has tagged a high ranking ViacomCBS executive as the new… . . . read more
Book Licensing: The Snowman Prefers Biscuits To Carrots
October 12, 2021
Penguin Ventures has partnered with Fox’s Biscuits to launch The Snowman Biscuit Selection tin in time for Christmas this year. The Snowman Biscuit Selection tin brings together two British brands that are synonymous with the… . . . read more