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Interview: Shannon Spisak On How Dr. Seuss Maintains Its Powerful Brand

By Gary Symons TLL Editor in Chief Dr. Seuss is one of those properties that everyone knows instantly. We all read the ridiculously funny rhymes of Cat in the Hat or Green Eggs and Ham,… . . . read more

Literary Licensing: EA Games Developing Lord of the Rings For Mobile

Electronic Arts has partnered with Middle-earth Enterprises on the development of a new free-to-play mobile game. Middle-earth Enterprises, a division of The Saul Zaentz Company, owns exclusive worldwide rights to motion picture, merchandising, stage and… . . . read more

Who’s News: Insight Editions Chooses Licensing Veteran as Editorial Director

Insight Editions has promoted Vicki Jaeger to Vice President, Editorial Director, at Insight Editions and Insight Kids. “In her 16-month tenure at Insight Editions, Vicki has tackled a variety of challenges while growing our editorial… . . . read more

Heinz Cookbook Means It’s Time to ‘Ketchup’ On Your Reading

By Allison Watkinson TLL Reporter Penguin Random House imprint Ebury and Kraft Heinz will be publishing the first-ever licensed Heinz cookbooks. The licensing partnership will launch with The Heinz Cookbook in May 2022, followed by… . . . read more

World Book Developing Historical Board Games With Ion Game Design

By Allison Watkinson TLL Reporter World Book, Inc. has formed a licensing partnership with Ion Game Design to develop and market a line of board games under the World Book brand. The licensed history-themed board… . . . read more

Book Licensing: Little Prince Expands Licensing Program

The classic children’s novel The Little Prince and LMI have partnered to expand its licensing program to the UK and Eire. The novel is also being turned into a new pre-school children’s series with 52… . . . read more

Book Licensing: Miffy Inspires Apparel Collection From Hanna Andersson

The premium children’s clothing brand Hanna Andersson has launched an exclusive capsule collection based on the bestselling Miffy books. Inspired by the globally-recognized, classic character Miffy, and available in bright, multi-color patterns and prints, designers… . . . read more

Literary Licensing: Seven New Licensees For Percy The Park Keeper

Brand licensing specialist The Point.1888 has secured seven new licensees for heritage publishing brand Percy The Park Keeper. Created by Nick Butterworth, the popular British publishing property has expanded its licensing program due to the… . . . read more

Author Inks Her Own Deal For Kids Book Collection

Author Zane Carson Carruth has partnered with a mailing catalog for release of a two-piece set collection of her popular children’s novel series. The set will include the first book in the series; The World’s… . . . read more

Who’s News: Susan Brandt Promoted to CEO at Dr. Seuss Enterprises.

Promotion Comes as the Company Wraps Up Its Highest Revenue Year Ever By Gary Symons TLL Editor in Chief Anyone following stories in TLL about Dr. Seuss Enterprises will know the company has been on… . . . read more


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