The Brand New Licensing Agency Inks Deal With Sanrio Property Mr. Men and Little Miss The new Boutique Licensing Agency—aka BLA!—was formed as an EMEA-focused licensing agency whose aim is to transform the partnership experience in the licensing industry, and their approach seems to be working. Only a few months after formally entering the market, BLA! hit the ground running with its first representation: Mr. Men and Little Miss, the famous British brand owned by the Japanese multinational corporation Sanrio Co., Ltd. BLA! says it is a new agency inspired by a customer-centric approach and new thinking, but it is building on a base of experience and expertise across multiple categories and regions.  Heading a list of founders that reads like a who’s who of major names from successful global… . . . read more