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Hershey’s Expands Licensing For S’Mores

The Hershey Company and Brand Activation Consulting (BAC) today announced the expansion of its line of officially licensed Hershey’s S’Mores accessories with Mr. Bar-B-Q and new partner, International Wholesalers. The extensive line of Hershey’s S’Mores products that features popular backyard barbeque accessories, like carrying cases, wooden and light up skewers, will now include Hershey’s wipes, storage bags, grub holders, freezer-safe storage containers and rotating skewers. “The Hershey Company understands that consumers who have deep, personal connections to brands like to experience them in multiple ways,” said Michelle McLaughlin, Chief Executive Officer, Brand Activation Consulting. “These new accessories from International Wholesalers as well as Hershey’s S’Mores graphics integrated in our lifestyle product stories will further those connections by allowing consumers to have a complete S’Mores celebration from beginning to end.” For… . . . read more


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