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Van Leeuwen Ice Cream Spices Up Its Game With Tapatio

By Allison Watkinson TLL Reporter Van Leeuwen Ice Cream has launched a new collection of limited-edition ice cream flavours for purchase at Walmart locations nationwide. For its third product rotation at Walmart, Van Leeuwen has… . . . read more

NFT Licensing: Brand Central Goes Bananas With Bored Ape Deals

Brand Central, the exclusive global licensing agency for Bored of Directors, has appointed seven international sub-agents for the Bored Ape NFT collective. Working together with the licensor, NFIP Holdings, Brand Central and the network of… . . . read more

The Hot New Trends Coming For Late 2022

By Alicia Rosa New trends are continuing to make their way through the trend cycle as we get through the second half of 2022. People are turning to new hobbies and crafts as part of… . . . read more

Yoplait Pens Deal With Kraft-Heinz For Kool-Aid Flavored Yogurt

By Allison Watkinson TLL Reporter Yoplait has partnered with Kraft Heinz to create a limited-edition offering of Kool- Aid flavored Yoplait yogurts. The licensing deal was brokered by the Kraft Heinz exclusive licensing agency Brand… . . . read more

Licensing Agencies: Bimbo Signs Sweet Deal With Brand Central

By Gary Symons TLL Editor in Chief Bimbo Bakeries USA has signed on with Brand Central as its exclusive licensing agency. Brand Central is among the world’s largest licensing agencies, and is particularly known for… . . . read more

Edible Signs A Tasty Deal With Brand Central

Brand Central announced this week it will be representing the wildly successful Edible brand, which turns lush fruits into incredible ‘floral’ arrangements and bouquets. Edible is one of those companies that exemplify the entrepreneurial spirit… . . . read more

Opinion: Hot Trends For A Hot Summer

By Alicia Rosa Brand Central Consumers are inching back towards “normal” as they get vaccinated and continue into the summer. New trends are starting to pop up, giving brands much to think about in terms… . . . read more

Brand Central Turns Up The Heat With Takis Snacks

Takis, the legendary salty snacks brand owned by Barcel USA, has announced it has signed Brand Central LLC, a premiere brand licensing consultancy, as its exclusive licensing agency in the United States.  “Takis continues to… . . . read more

Who’s News: Licensing Veteran Liza Abrams Joins Brand Central 

Abrams to head booming trend service and licensing manufacturer representation Brand Central LLC announced this week the hiring of Liza Abrams to the newly created position of Senior Vice President of Manufacturer Representation and Brand… . . . read more

Tapatio Partners On Some Hot New Merchandise

If you’ve had Mexican food, it’s almost guaranteed you’ve had Tapatio, one of the world’s most popular hot sauce brands, founded and run by the Saavedra family in Los Angeles. Now, Tapatio and its consumer products… . . . read more