The Licensing Letter

brand licensing

Octane 5: Powering the Licensing Industry for over 20 Years

By Gary Symons TLL Editor in Chief The licensing industry is a sector rich in innovation, and, in fact, many would say that innovation is at the heart of licensing. Creating new products and services is really the entire point of the sector, and so it just makes sense that the licensing industry would be quick to adopt cutting edge software. One of the most innovative … [Read more...] about Octane 5: Powering the Licensing Industry for over 20 Years

IHOP is Working For The Weekend With Rock Band ‘Loverboy’

By Gary Symons TLL Editor in Chief The restaurant chain IHOP is partnering up with rock band Loverboy to launch its new value meals with a remix of the hit song 'Working for the Weekend'. The song will become part of the marketing promotion in which IHOP is "bringing the weekend to the weekday" by inviting guests to enjoy its new House Faves menu, Monday through … [Read more...] about IHOP is Working For The Weekend With Rock Band ‘Loverboy’

Beloved Book Series Dynowish to Become Animated TV Show

By Allison Watkinson TLL Reporter The popular Italian children's book series Dynowish, by Paola Miriam Visconti, will be produced as a new animated TV show. The series is being produced as a partnership with UAE-based producer and distributor TwelveP Animation, along with Emmy award-winning content creator Josh Selig. The upcoming animated series, targeting kids aged 8–12, … [Read more...] about Beloved Book Series Dynowish to Become Animated TV Show

Getting to The Point.1888: The Will Stewart Interview

By Gary Symons TLL Editor in Chief The brand licensing agency The Point.1888 was founded in 2014, just one decade ago, but there’s a good argument to be made that it has the longest history in the entire industry. In fact, the numerals ‘1888’ refer to that history, as the original company was founded that year in the outskirts of London. “My great great grandfather … [Read more...] about Getting to The Point.1888: The Will Stewart Interview

Licensing Roundup: Crayola Circus, Dora Podcast, New Nautica, and More

Crayola Experience Unwraps 'A Magical Circus Adventure' for Christmas This December, Crayola Experience in Orlando is set to dazzle visitors with A Magical Circus Adventure, a special weekend event in collaboration with POMP SNOW & CIRQUEumstance. The event, part of the annual Colorful Christmas celebration, promises a vibrant blend of creativity and festive fun … [Read more...] about Licensing Roundup: Crayola Circus, Dora Podcast, New Nautica, and More

Who’s News: Mattel Appoints Mara Verzé as Head of UK Consumer Products

TLL Staff Mattel Inc. has announced the appointment of Mara Verzé as the new Head of UK Consumer Products. Verzé brings a wealth of experience from her previous role at Authentic Brands Group, where she managed renowned brands such as Nautica, Nine West, and Forever 21 across the EMEA and India regions. Ruth Henriquez, Senior Director Licensing, Publishing, and … [Read more...] about Who’s News: Mattel Appoints Mara Verzé as Head of UK Consumer Products

Kona Ice Serves Up Some Cool Licensing with Brandgenuity

America's Top Shaved Ice Franchise Moving Into Food, Toy and Lifestyle Categories TLL Staff The shaved ice brand Kona Ice is moving into licensing, partnering with top agency Brandgenuity. The new partners say that despite summer coming to an end, the mobile food franchise's licensing activities are just starting to heat up. Kona Ice is the largest mobile food … [Read more...] about Kona Ice Serves Up Some Cool Licensing with Brandgenuity

Feature: The Company Teaching the World to Smile

CEO Nicolas Loufrani Explains the Smiley Company's Largest Ever Expansion Plan By Gary Symons TLL Editor in Chief Sure, the world may be going through a tough time, between a series of catastrophic wars, a recent pandemic, and looming threats to democracy, but Nicolas Loufrani says there’s still a lot to smile about. In fact, the CEO of The Smiley Company argues there’s … [Read more...] about Feature: The Company Teaching the World to Smile

Smart Move as Barbie Dumbs Down The Flip Phone

By Gary Symons TLL Editor in Chief If you're tired of 24/7 notifications and text messages, Barbie has the phone for you. Human Mobile Devices, Europe’s largest smartphone manufacturer, has partnered with with Mattel to create the Barbie Flip Phone. The new phone caters to Gen Z and Millennials, who have been seen to decrease their time on social media in recent … [Read more...] about Smart Move as Barbie Dumbs Down The Flip Phone

Licensing Mysteries: Is Wendy’s About to Release a Real Life Krabby Patty?

By Gary Symons TLL Editor in Chief There's a rumor floating around Bikini Bottom that Wendy's is about to release its own version of the Krabby Patty. The restaurant chain hasn't confirmed the news, but in late August a Reddit post on the r/Spongebob subreddit claimed to show a leaked internal memo between Wendy's and Paramount about creating a licensed "Krabby Patty … [Read more...] about Licensing Mysteries: Is Wendy’s About to Release a Real Life Krabby Patty?