The Licensing Letter

brand licensing

Smiley and Samsung Spreading the Joy With New Collection

TLL Staff Smiley, the brand based on happiness, is spreading a little more joy in its first ever collaboration with tech giant Samsung. Together, they're introducing The Smiley Edition, a collection of accessories designed to celebrate positivity and creativity. The Smiley Company owns the trademark and IP for the globally recognized 'Smiley Face', which it has used as a … [Read more...] about Smiley and Samsung Spreading the Joy With New Collection

IP Investment Firm Full Sail Acquires Revere Cookware Brand

By TLL Staff Full Sail IP Partners, a leading intellectual property investment firm, announced it has acquired the Revere Ware brand from Instant Brands. Revere Ware is a well-known and respected brand of cookware that has been delighting cooks in American homes for over 80 years. Revere Ware is best known for its copper-clad stainless-steel construction, which has … [Read more...] about IP Investment Firm Full Sail Acquires Revere Cookware Brand

Must Read: Goldenberry Farms Offers Unique Benefits for Licensing Partners in Food & Beverage

By Gary Symons TLL Editor in Chief If you want to grow your licensing opportunities, Christopher Palumbo would argue you might want to check out the people who know the most about growing, namely, farmers. Palumbo is an officer and one of the founders at Goldenberry Farms, a fascinating experiment in sustainable agriculture that has grown at a blistering pace since it was … [Read more...] about Must Read: Goldenberry Farms Offers Unique Benefits for Licensing Partners in Food & Beverage

Kraft Heinz Becomes Primary Manufacturer for Taco Bell Retail Products

By Allison Watkinson TLL Reporter Taco Bell has made a major move in its retail food product division, appointing Kraft Heinz as its primary manufacturer. It's also a big deal even for a food and beverage giant like Kraft Heinz, which is doubling down hard on the Mexican cuisine category. The partners say the goal is to provide more consumers the opportunity to enjoy Taco … [Read more...] about Kraft Heinz Becomes Primary Manufacturer for Taco Bell Retail Products

Ferrara Candy Company to Acquire Jelly Belly in Sweet Deal

By Gary Symons TLL Editor in Chief The Ferrara Candy Company says it has reached an agreement to acquire the Jelly Belly Candy Company through its holding company CTH Invest. “Our dedication to creating high-quality, innovative sugar confections for the world and our deep relationships with retailers aligns perfectly with the Jelly Belly track record and passion for … [Read more...] about Ferrara Candy Company to Acquire Jelly Belly in Sweet Deal

Technology: Licensing Marketplace BIP Rebrands As Negosh.com

By Gary Symons TLL Editor in Chief The licensing tech company BIP has rebranded as Negosh.com to better reflect its role in the marketplace. The name change comes as Negosh is also introducing new functionality and online tools to better help its users "secure impactful deals," the company says. “Negosh.com is the next generation in licensing, bringing forth a suite of new … [Read more...] about Technology: Licensing Marketplace BIP Rebrands As Negosh.com

Advisory Bored Creates Metaverse Community to Display NFT Art

By Allison Watkinson TLL Reporter MetaGallery.Ltd. has officially launched the Advisory Bored Room, a 3D metaverse community dedicated to the Bored Ape brand. Located on the Spatial metaverse platform, the Advisory Bored Room is intended to provide a space for Bored Ape fans, brands and retailers to connect with the Advisory Bored. Formed by MetaGallery.Ltd, the … [Read more...] about Advisory Bored Creates Metaverse Community to Display NFT Art

Licensing Tech: BIP Launches an Online Licensing Marketplace

Major Licensor Jazwares and Hit Metaverse Gaming Brands Among First to Use the Platform By Gary Symons TLL Editor in Chief Tech company BIP has launched a global IP licensing marketplace, with toy giant Jazwares and metaverse gaming brands already on board. Metaverse games Brookhaven and Jailbreak are among the other brands signed on to the nascent IP licensing … [Read more...] about Licensing Tech: BIP Launches an Online Licensing Marketplace

Restaurant Licensing: SEGA’s Tasty Video Game Collaboration With Shin-Sen-Gumi

By Allison Watkinson TLL Reporter SEGA has partnered with Shin-Sen-Gumi restaurants for a licensed promotion featuring the upcoming Like a Dragon: Ishin! video game. Like a Dragon: Ishin! is a samurai-inspired action-adventure game from SEGA and Ryu Ga Gotoku Studio. The game is a remake of the original Ryū ga Gotoku Ishin! video game that was released for Japanese … [Read more...] about Restaurant Licensing: SEGA’s Tasty Video Game Collaboration With Shin-Sen-Gumi