Launch of Schick grooming tools and accessories expected in 2023 By Gary Symons Editor in Chief The top shaving brand Schick is launching a new line of men’s grooming accessories through a licensing deal with… . . . read more
Trademark Licensing: New Team at Chucky Cheese Taps Brandgenuity For Licensing
January 26, 2022
A new team at CEC Entertainment has selected Brandgenuity to help grow its popular Chuck E. Cheese brand into new categories. CEC Entertainment announced today that it has selected Brandgenuity to serve as its exclusive… . . . read more
Beverage Licensing: Sazerac Company Invades Europe with Brandgenuity
November 15, 2021
Licensing agency to Build Licensing Programs for Fireball and Southern Comfort in the UK and Europe Brandgenuity says spirits company Sazerac has extended the agency’s scope to include the United Kingdom and Europe. The agency… . . . read more