Colorforms is the perfect paradox. In an era of computer gaming and digital toys, the new Colorforms that hit the shelves of Toys 'R Us this week is unapologetically low-tech and faithful to its 64-year-old roots. Equally paradoxical is how the relaunch of a brand as old-fashioned as Colorforms reflects so many of the trends driving modern licensing. Brand Revival: … [Read more...] about The Colorforms Revival: A Convergence of the Business & Social Trends Driving Licensing
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