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CBS Consumer Products

Experiential & Promotional Roundup

December 11, 2018

Contact the Editor at karina@plainlanguagemedia.com. Pantone's 2019 color of the year is Living Coral, a "nurturing" hue that is meant to evoke "lighthearted activity" and "playful expression." Crayola brings children at Chick-fil-A restaurants aseries of five premium toys to encourage creativity and fun. The program is supported by a micro-site on Crayola.com and marketing … [Read more...] about Experiential & Promotional Roundup

A New Kind of Constellation, Stage Shows & Sporting Events

October 26, 2018

Contact the editor at karina@plainlanguagemedia.com. As part of its 10th year anniversary celebrations, Toho's Godzilla gets a constellation courtesy of NASA and scientists with NASA’s Fermi Gamma-ray Space Telescope. While the most well-known 88 constellations, such as Orion and Cassiopeia, are devised by International Astronomical Union (IAU), the staff of NASA’s Goddard … [Read more...] about A New Kind of Constellation, Stage Shows & Sporting Events

Retail & Experiential: Theme Parks, Amazon Go & More

August 6, 2018

A Nickelodeon theme park is headed to the Mall of China in Chongqing, China. The 28,000 sq. meter (or just over 300 sq. ft.) park will showcase 29 attractions and 14 Nick properties, including SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles, and PAW Patrol. The theme park is slated to open in 2020. Animaccord and Italian theme park Leolandia will open a … [Read more...] about Retail & Experiential: Theme Parks, Amazon Go & More

Who’s News

March 10, 2017

Open call Looking to hire or be hired? Contact our business development team to feature your listing on TLL. Just want to feature your new hires? Contact editorial. John Louie is Warner Bros. Consumer Products' new SVP Intl.; he is responsible for development and management of Asia-Pacific, Latin America, and Canada across all categories of business. Ben Pyne, Disney’s … [Read more...] about Who’s News

At 50, Original Series Still Drives Star Trek Licensing

June 27, 2016

The original Star Trek series debuted on Sept. 8, 1966 and aired for only three seasons. Fifty years later it's hard to believe that the show had such a short run, given the influence it has had on the entertainment landscape, spawning five more TV series and 13 feature films, and licensing. The latest franchise film, Star Trek Beyond, will premiere at this month's … [Read more...] about At 50, Original Series Still Drives Star Trek Licensing

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