The Licensing Letter

Celebrity Licensing

Mattel Creates Barbie In The Likeness of Supermodel Claudia Schiffer

TLL Staff Barbie is celebrating the global fashion icon, supermodel, and entrepreneur Claudia Schiffer with a Barbie doll in her likeness, featuring a recreation of her iconic runway moment from the 1994 Fall/Winter Atelier Versace show. The collector's edition Barbie comes complete with a replica of the showstopping cerulean floor-length Versace gown that Schiffer wore at … [Read more...] about Mattel Creates Barbie In The Likeness of Supermodel Claudia Schiffer

Travis Kelce Scores With Frozen BBQ Meal Entrees at Walmart

By Gary Symons TLL Editor in Chief Kansas City Chief's star tight end Travis Kelce—aka Taylor Swift's boyfriend—has a new line of frozen BBQ dinners at Walmart. Kelce is said to love Kansas City barbecue almost as much as certain pop stars, as it's rumored he can often be found at Joe’s Kansas City Bar-B-Que enjoying the burnt ends or meat-packed Z-Man … [Read more...] about Travis Kelce Scores With Frozen BBQ Meal Entrees at Walmart

Apparel License for Muhammed Ali, Elvis and Marilyn Monroe Awarded to Poetic Brands

By Allison Watkinson TLL Reporter Poetic Brands has received a pan-European license for apparel celebrating Muhammad Ali, Elvis Presley and Marilyn Monroe. Poetic is a specialist apparel licensee for adults, kids and baby wear, and won the license from Authentic Brands Group, a licensing giant that owns the IP for the three 20th century icons. ABG owns more than 50 … [Read more...] about Apparel License for Muhammed Ali, Elvis and Marilyn Monroe Awarded to Poetic Brands

Goodie Two Sleeves Partners With ‘Star’ Astrologer Walter Mercado on Apparel

By Gary Symons TLL Editor in Chief The quirky and innovative apparel company Goodie Two Sleeves is producing a new line inspired by the starry eyed astrologer Walter Mercado. Mercado, affectionately known by fans as the "Señor de las Estrellas," was renowned for his celestial insights and flamboyant fashion sense. For 30+ years, Mercado's television show enthralled … [Read more...] about Goodie Two Sleeves Partners With ‘Star’ Astrologer Walter Mercado on Apparel

Kylie Jenner Partners With MGA Entertainment On Celebrity Bratz Doll

By Allison WatkinsonTLL ReporterMGA Entertainment's Bratz fashion doll brand is partnering with Kylie Jenner for a line of limited-edition Bratz x Kylie Collectibles.The new licensed Kylie Jenner collection marks the first time that a celebrity has been featured as a Bratz doll. “This is a seminal moment in Bratz history to join forces with Kylie Jenner as the brand’s … [Read more...] about Kylie Jenner Partners With MGA Entertainment On Celebrity Bratz Doll

Celebrity Licensing: Kanye West Split a Billion Dollar Mess for Adidas

Adidas Stuck With $1.3 Billion in Yeezy Shoes After Kanye West Blows Up Licensing Agreement By Gary Symons TLL Editor in Chief All over the world, boxes of Yeezy shoes are stacked in warehouses and the back rooms of retail outlets, all of them costing Adidas a literal fortune. According to the German footwear giant, Adidas is saddled with an … [Read more...] about Celebrity Licensing: Kanye West Split a Billion Dollar Mess for Adidas

Corus Launches New Merch Line Inspired by HGTV Star Bryan Baeumler

By Allison Watkinson TLL Reporter Corus Entertainment's Nelvana and Baeumler Productions have partnered to launch a licensed merchandise line called 43°N by Bryan Baeumler. Bryan Baeumler is a contractor, entrepreneur and host of HGTV Canada series, including Island of Bryan, Renovation Resort, House of Bryan, Leave it to Bryan, Bryan Inc. and Disaster DIY. "Through … [Read more...] about Corus Launches New Merch Line Inspired by HGTV Star Bryan Baeumler

Snoop Dogg Signs Deal For Internationally Licensed Cannabis Brand

By Gary Symons TLL Editor in Chief Photo of Snoop Dogg by Eva Rinaldi The weed-loving rapper Snoop Dogg has just signed a deal for branded cannabis product with the Canadian producer Atlas Global Brands. “Snoop Dogg is one of the most iconic figures in cannabis culture and it’s an honour to collaborate with him,” said Atlas Global CEO Bernie Yeung. “Consumers love … [Read more...] about Snoop Dogg Signs Deal For Internationally Licensed Cannabis Brand

Celebrity Licensing: LMI Building on Laurel & Hardy’s Legacy of Laughter

By Gary Symons TLL Editor in Chief The first Laurel and Hardy film debuted in 1927, and almost a century later, the comedians still bring laughter to millions of people around the world. While the Laurel & Hardy shorts were recorded in grainy black and white film, today the comedic pieces that defined slapstick comedy are viewed millions of times on modern streaming … [Read more...] about Celebrity Licensing: LMI Building on Laurel & Hardy’s Legacy of Laughter

Corus Debuts New Kids Series Based on Property Brothers

By Allison Watkinson TLL Reporter Corus Entertainment is debuting a new, animated childrens' series inspired by the Property Brothers home improvement franchise. The original 3D-animated series, Builder Brothers Dream Factory, will feature child characters inspired by the reality TV hosts Drew and Jonathan Scott, also known as the Property Brothers. Drew and Jonathan … [Read more...] about Corus Debuts New Kids Series Based on Property Brothers