By Gary Symons TLL Editor in Chief If you’re going to get a celebrity to appear in a video game about tanks, it makes sense to choose one like Arnold Schwarzenegger—who actually owns one. That’s… . . . read more
Celebrity Licensing: Magna-Tiles Go Full Hippy With Grateful Dead Partnership
December 1, 2021
The tech toy company CreateOn has partnered with the Grateful Dead, using the band’s cover art for its collectible Magna-Tiles. Since its founding two years ago, CreateOn, has continued to grow its portfolio of play… . . . read more
Skechers Partners With Nature Conservancy On ‘Our Planet Matters’ Collection
December 1, 2021
By Gary Symons TLL Editor in Chief The popular footwear company Skechers USA is working on a multi-year partnership with The Nature Conservancy to protect the environment. As part of that program, Skechers will donate… . . . read more
Celebrity Licensing: Starbucks and Taylor Swift Collab on ‘Taylor’s Latte’
November 15, 2021
By Gary Symons TLL Editor in Chief Starbucks scored a big win on a celebrity licensing deal over the weekend, as ‘Swifties’ flocked to the world’s most popular barista chain for a Taylor Swift-themed Grande… . . . read more
Celebrity Licensing: Epic Rights Developing Licensing Program For Cyndi Lauper
November 5, 2021
Apparently girls don’t just wanna have fun; they also wanna have a solid licensing program. Epic Rights has announced it is now representing Cyndi Lauper, the Grammy, Emmy, and Tony Award-winning musical star behind hit… . . . read more
Run-DMC Co-Founder Darryl McDaniels Inks Wide Ranging Licensing Deal
November 3, 2021
The groundbreaking hip-hop star Darryl McDaniels has signed an expansive licensing deal with Nickelodeon and ViacomCBS Consumer Products, that will include apparel, a book deal, and a collaboration on a new series for kids. McDaniels… . . . read more
Celebrity Licensing: Elton John’s Licensed Eyewear Launching at Sam’s Club and Walmart
November 3, 2021
By Gary Symons TLL Editor in Chief When you think about it, it’s hard to believe it’s taken this long to see eyewear on the market from the legendary pop star Elton John. But, while… . . . read more
Toy Licensing: UNO Teams Up With Nike and Giannis for a Wild Product Collection
November 1, 2021
Mattel is launching the first-ever collaboration between UNO and Nike, featuring a product line developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo. “I want every product to… . . . read more
Celebrity Licensing: WWE Pumped Over License Extension With Mattel
October 21, 2021
World Wrestling Entertainment (WWE) says it’s pumped over a newly signed, multi-year extension of its global master toy agreement with Mattel. The extended partnership includes exclusive rights around Action Figures, Action Figure Accessories and Kids Toy… . . . read more
Influencer Licensing: Semaphore Licensing Signs TikTok Star Gabi Faye
October 20, 2021
Semaphore Licensing has signed up a hugely influential TikTok star, who promotes toy products to more than 9 million followers. Faye is a model and actress who migrated to TikTok, creating short videos about various… . . . read more