By Allison Watkinson TLL Reporter Joyin Inc., with the assistance of The Brand Liaison, has partnered with the YouTube star Like Nastya for an expansive consumer products line. The partnership, brokered by Like Nastya’s licensing… . . . read more
Celebrity Licensing: Fisher-Price Gets Fierce and Fabulous With RuPaul Collection
May 11, 2022
By Allison Watkinson TLL Reporter Drag queen icon RuPaul has sashayed into a tiny but fierce licensing deal for miniature figurines with Fisher Price. First introduced in 2019, the Little People Collector brand is part… . . . read more
Celebrity Licensing: BTS Partners With Productivity App Forest
March 21, 2022
The innovative productivity app Forest has collaborated with SeekrTech’s TinyTAN to launch a new feature with licensed BTS characters. The collaboration is an unusual licensing deal, bringing together Forest’s technology that helps users focus on their… . . . read more
Celebrity Licensing: Rock Band KISS Expands Its Liquor Line
March 14, 2022
By Allison Watkinson TLL Reporter Popular rock band KISS has partnered with Brands For Fans on the development of a licensed KISS-themed alcohol called Cold Gin. The product is named after the band’s track Cold… . . . read more
Celebrity Licensing: LeBron James Celebrates Cereal Day With Fruity Pebbles and Nike
February 28, 2022
NBA star LeBron James was a huge fan of Post Cereals’ Fruity PEBBLES as a kid, and now he’s teaming up with Nike and Post to celebrate the brand. In a three-way collaboration, the parties… . . . read more
Celebrity Licensing: David Beckham Joins New Team In Deal With Authentic Brands
February 28, 2022
By Gary Symons TLL Editor in Chief The star athlete turned entrepreneur David Beckham has signed a strategic partnership with licensing juggernaut Authentic Brands Group. ABG is now a co-owner of the Beckham brand, and… . . . read more
Music Licensing: MDR Keeping Amy Winehouse Legacy Alive
February 14, 2022
British audio brand Roberts is collaborating with the Amy Winehouse Foundation to celebrate the late star’s legacy. MDR Brand Management is teaming up with the British audio brand Roberts to celebrate the musical legacy of… . . . read more
Celebrity Licensing: UFC Tag Teams With Under Armour and The Rock
January 25, 2022
By Allison Watkinson TLL Reporter UFC has announced a new licensing deal that names the performance brand Project Rock as their official footwear partner. Project Rock was created by former UFC athlete, entrepreneur, and actor… . . . read more
Celebrity Licensing: Schwarzenegger Plays Super Santa to World of Tanks Fans
December 7, 2021
By Gary Symons TLL Editor in Chief If you’re going to get a celebrity to appear in a video game about tanks, it makes sense to choose one like Arnold Schwarzenegger—who actually owns one. That’s… . . . read more
Celebrity Licensing: Magna-Tiles Go Full Hippy With Grateful Dead Partnership
December 1, 2021
The tech toy company CreateOn has partnered with the Grateful Dead, using the band’s cover art for its collectible Magna-Tiles. Since its founding two years ago, CreateOn, has continued to grow its portfolio of play… . . . read more