TLL Staff Miraculous Corp and PLAYMOBIL are marking the 10th anniversary of Miraculous with a new wave of themed play sets. The new sets will be the second installment for the PLAYMOBIL x Miraculous line, and will launch globally on June 27, 2025. It follows the success of the initial collection introduced in 2024. Praised for its attention to detail and appeal among both … [Read more...] about PLAYMOBIL Creates a Truly Miraculous Toy Line
character licensing
Union Square to Release Licensed Books Based On Mo Willems’ Characters
TLL Staff Hidden Pigeon Company has extended its partnership with Union Square & Co. to develop licensed books featuring Mo Willems’ beloved characters. Hidden Pigeon (HPC) was co-founded by Willems, who is a bestselling children’s book author. The new 10-year agreement expands their collaboration and will introduce a variety of new titles for the Union Square Kids … [Read more...] about Union Square to Release Licensed Books Based On Mo Willems’ Characters
Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair
By Gary Symons TLL Editor in Chief Once in a while we at TLL see a property that poses a great opportunity for licensees that we just have to point out. The BBC smash hit Bluey was a great example, as that program, which we featured heavily at successive Licensing Expos, has exploded to become one of the top children's shows in the world. A new show debuting on … [Read more...] about Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair
Tom and Jerry Celebrate 85 Years with Global Anniversary Festivities
TLL Staff The animated 'frenemies' Tom and Jerry are marking 85 years of mischief and mayhem with a year-long global celebration. Warner Bros. Discovery has announced an array of licensed commemorative events, exclusive content, and special merchandise to honor the iconic cat-and-mouse pair. New Products and Collaborations A variety of themed merchandise is set to … [Read more...] about Tom and Jerry Celebrate 85 Years with Global Anniversary Festivities
Surge Brands Named Poindexter’s Licensing Agent
By Allison Watkinson TLL Reporter Felix the Cat Productions has appointed Surge Brands as the exclusive global licensing agency for its Poindexter character IP. Created by Joe Oriolo in the 1950s, Poindexter is a main character from the long-standing animated franchise, Felix the Cat. Originally known as Felix's sidekick and best friend, Poindexter will now be … [Read more...] about Surge Brands Named Poindexter’s Licensing Agent
Rocket Licensing To Help Bing Soar With UK Licensing Program
By Gary Symons TLL Editor in Chief The award-winning agency Rocket Licensing has been appointed by Acamar Films as the UK agent for the hit pre-school brand Bing. Produced by Acamar Films, Bing is based on the pre-school book series by author Ted Dewan. Acamar has already produced four seasons of Bing, totalling 104 short episodes of seven minutes each. The series was … [Read more...] about Rocket Licensing To Help Bing Soar With UK Licensing Program
Tom Gates Names Larkshead Licensing as New Agency
By Gary Symons TLL Editor in Chief TG Entertainment Ltd. has named Larkshead Licensing as the new UK licensing agent for the beloved children’s book and TV brand, Tom Gates. The news of the appointment comes close on the heels of the announcement of a 45-date live stage tour launching in April. Larkshead Licensing, known for its representation of publishing and … [Read more...] about Tom Gates Names Larkshead Licensing as New Agency
Sony Pictures Announces Three New Video Game Adaptations
By Gary Symons TLL Editor in Chief Sony Pictures is continuing its program of adapting top video games into films and series with three new adaptations. The new films and series will include adaptations of the runaway hit game Helldivers (pictured above), Horizon Zero Dawn, and Ghost of Tsushima. The announcements were made at the CES 2025 tech trade show, where Sony … [Read more...] about Sony Pictures Announces Three New Video Game Adaptations
HBO and Max Decide Not to Renew Sesame Street Deal
By Gary Symons TLL Editor in Chief 'How to get to Sesame Street' is now an open question, as Max and HBO say they won't renew their deal for new episodes of the legendary kid's show. Sesame Street, now in its 55th season, has been on the air long enough that the kids who watched the original episodes are now tuning in with their grandchildren. The series was a trail-blazer … [Read more...] about HBO and Max Decide Not to Renew Sesame Street Deal
“Dream Partnership:” Aardman Producing Content for Pokémon
TLL Staff The animation studio Aardman, creators of Wallace & Gromit, Chicken Run, and Shaun the Sheep, is bringing its stop-motion expertise to the world of Pokémon. The Pokémon Company International and Aardman announced Wednesday that content coming from their collaboration will be released sometime in 2027. What will that content consist of? Unfortunately, there are … [Read more...] about “Dream Partnership:” Aardman Producing Content for Pokémon