The Licensing Letter

character licensing

Wildbrain Unveils Massive Slate of New Licensing Deals for Teletubbies

By Allison Watkinson TLL Reporter WildBrain has secured a slate of new licensing partnerships and content agreements for its long-standing Teletubbies brand. The new partnerships will expand the reach of the Teletubbies in categories such as ecommerce, apparel, location-based entertainment, lifestyle products, accessories, gaming and more. For the ecommerce category, … [Read more...] about Wildbrain Unveils Massive Slate of New Licensing Deals for Teletubbies

Popeye and Olive Oyl Featured in China’s Qixi Festival with L’Oreal

By Allison Watkinson TLL Reporter King Features has partnered with L’Oréal for a Qixi Festival themed licensing promotion featuring Popeye and Olive Oyl. The Qixi Festival is an annual Chinese celebration that focuses on the love between Zhinü and Niulang in Chinese mythology. The Festival is often celebrated by romantic partners through gift-giving and … [Read more...] about Popeye and Olive Oyl Featured in China’s Qixi Festival with L’Oreal

IMG to Represent Keanu Reeves’ BRZRKR Comic Book Series

By Gary Symons TLL Editor in Chief IMG is getting into the comics business with a BOOM!, as it has been appointed licensing agency for the BRZRKR series from Keanu Reeves. BRZRKR is a record breaking comic book series from BOOM! Studios that was created by actor Keanu Reeves and co-written with bestselling writer Matt Kindt. IMG has now been appointed as the brand's … [Read more...] about IMG to Represent Keanu Reeves’ BRZRKR Comic Book Series

KIDZ BOP Announced as Official Music Partner of Chuck E. Cheese

By Allison WatkinsonTLL ReporterCEC Entertainment and KIDZ BOP have expanded their existing partnership with the appointment of KIDZ BOP as the official music partner for Chuck E. Cheese.The partnership between the two brands, which is now in its third consecutive year, will feature new and expanded entertainment programming, live events, international activations and more. … [Read more...] about KIDZ BOP Announced as Official Music Partner of Chuck E. Cheese

Perth Mint Creates Commemorative Coins for The Phantom

By Allison Watkinson TLL Reporter King Features Syndicate and The Perth Mint have partnered on an exclusive collection of commemorative coins for the comic book hero The Phantom. The licensing deal between the two companies was negotiated by Merchantwise, King Features’ Australian agent. “We are thrilled to bring King Features Syndicate’s The Phantom together with The … [Read more...] about Perth Mint Creates Commemorative Coins for The Phantom

Wildbrain Deal With MINISO Brings Peanuts Lines to China Market

By Allison Watkinson TLL Reporter MINISO has signed a two-year licensing partnership with Peanuts Worldwide for multiple product collections based on the Peanuts brand. The Peanuts brand is jointly owned by Peanuts Worldwide, WildBrain Ltd, Sony Music Entertainment (Japan) and the family of the original Peanuts creator, Charles M. Schulz. The partnership with MINISO … [Read more...] about Wildbrain Deal With MINISO Brings Peanuts Lines to China Market

Exodo Animation: On a Mission to Bring Your Licenses to Life

See Exodo Animation at Licensing Expo at Booth S254, and make appointments through the Licensing Expo match- making application, or contact Paco Navarro by email at navarro@exodoanimation.com. By Gary Symons TLL Editor in Chief When Exodo Animation hits the floor at this year’s Licensing Expo, it will be with the goal of bringing their clients’ licenses to life. Exodo … [Read more...] about Exodo Animation: On a Mission to Bring Your Licenses to Life

Bulldog Expanding Licensing Opportunities for Hit Show Odo

By Allison Watkinson TLL Reporter Bulldog Licensing has expanded the licensing program for the Odo preschool entertainment brand in the UK and select international territories. Produced by Sixteen South and Letko, Odo is an animated TV series for the preschool demographic that was created by Colin Williams. The show follows a young owl named Odo and his best friend … [Read more...] about Bulldog Expanding Licensing Opportunities for Hit Show Odo

Anna May Wong Portrayed in Latest Barbie Inspiring Women Series

By Allison Watkinson TLL Reporter Mattel has released a Barbie Inspiring Women doll based on Anna May Wong in celebration of Asian American and Pacific Islander (AAPI) Heritage Month. Anna May Wong was a Chinese-American actress who made history as the first Asian-American actor to secure a lead role in a US television series. Throughout her career, Wong worked to break down … [Read more...] about Anna May Wong Portrayed in Latest Barbie Inspiring Women Series

Knockout Comics Adaptation of Creed Films Coming From BOOM! Studios

By Gary Symons TLL Editor in Chief BOOM! Studios will release a four-issue limited comic book series based on the Creed film franchise from MGM. The comic adaptation is being produced in collaboration with the MGM studio, Creed star Michael B. Jordan's production company, Outlier Society, and Chartoff-Winkler. Jordan is also the director and producer of the recent … [Read more...] about Knockout Comics Adaptation of Creed Films Coming From BOOM! Studios