Contact the Editor at karina@plainlanguagemedia.com. New Media Frontiers At a London event, Viacom CEO Bob Bakish shared that the company is looking at launching a branded AVOD portal that will draw in viewers by providing them with free digital content. Viacom will not, however, "follow Disney down the path of developing a Netflix-type streaming service because of the massive … [Read more...] about Roundup: M&A & Partnerships
Chelsea FC
U.K. Teams Spearhead Euro Soccer’s Licensing Surge into U.S.
“It’s only a matter of time before soccer becomes as big in the U.S. as it is abroad.” It’s an admonishment I’ve heard all my life. But I haven’t given it much credence—until recently. I doubt soccer will ever overtake football, baseball or hoops in popularity. But I do think the gap may be starting to close. Exhibit A is the incredible growth in soccer-branded merchandise … [Read more...] about U.K. Teams Spearhead Euro Soccer’s Licensing Surge into U.S.