By Allison Watkinson TLL Reporter WildBrain is growing its Teletubbies, Strawberry Shortcake and Caillou brands in China with a slate of new content distribution partnerships. The Strawberry Shortcake franchise has signed distribution partnerships with the Youko and JY broadcasting networks. The licensing agreements with Youku and JY include the broadcasting rights to … [Read more...] about Wildbrain Inks Distribution Deals in China for Children’s Entertainment Brands
Chinese market
Saban Gives Paul Frank Fashion Revamp
By Marcy Magiera Saban Brands Lifestyle Group is repositioning its Paul Frank Kids label as fashion rather than an entertainment character brand and taking in-house control of design, marketing and manufacturing. "Retailers get the cost savings by buying direct because we are doing our own sourcing and designing from our creative base in Sydney, Australia," Daniel Castle, … [Read more...] about Saban Gives Paul Frank Fashion Revamp